摘    要 目前世界茶叶市场红茶份额较大，红茶市场被斯里兰卡、肯尼亚以及印度瓜分，而浙江省因为自然条件的不同，生产及出口的优质红茶数量很少，在国际茶叶市场中难以占据一定份额。然而，随着近年来绿茶的养生功效被广泛关注，绿茶的出口前景被看好，且浙江省出口绿茶占据浙江省整个茶叶出口的95。06%，所以浙江省的茶叶出口即将迎来新的春天。但是在面对机遇的同时，挑战是不可避免的存在，本文主要通过对浙江省茶叶发展基本状况分析发掘浙江省茶叶出口的发展潜力,并借助国际市场占有率、贸易竞争力指数比较浙江省与世界茶叶出口大国之间的差距，分析得出浙江省茶叶具有较强的出口优势，但这种优势的下降趋势明显。然后，从生产要素、需求条件、出口质量等方面对浙江省茶叶出口竞争力的影响因素进行分析。最后针对这些影响因素提出相应对策建议，例如，生产要素方面主要是发挥区域资源优势，提高技术水平；开拓国际市场方面则从宣传茶叶养生功效，引导国际消费偏好入手。90385

At present the world tea market share of black tea, black tea market is Sri Lanka, Kenya and India carved up, and Zhejiang Province because of the different natural conditions, the production and export of high quality black tea in the international tea market is difficult to occupy a certain share。 However, with the green tea in recent years, the health effect is widely concerned about the export prospects of green tea is optimistic, and Zhejiang Province, Zhejiang Province, the green tea accounted for 95。06% of the entire tea exports, so Zhejiang Province, tea exports will usher in a new spring。 However, in the face of the opportunity at the same time, the challenge is inevitable, this paper mainly through the basic situation of tea development in Zhejiang Province to explore the development potential of tea exports in Zhejiang Province, and with the international market share, trade competitiveness index comparison between Zhejiang Province and The gap between the export of the world's tea exporting countries, the analysis of Zhejiang Province, tea has a strong export advantage, but this advantage of the downward trend is obvious。 Then, the factors influencing the export competitiveness of tea in Zhejiang Province were analyzed from the aspects of factors of production, demand conditions and export quality。 Finally, the corresponding countermeasures are put forward according to these factors, for example, the factors of production are mainly to play the advantages of regional resources, improve the technical level; to explore the international market from the promotion of tea health effects, to guide the international consumer preferences to start。

毕业论文关键词：浙江省;茶叶出口;竞争力;

Keyword: Zhejiang Province; Tea export；competitive strength；

目    录

1、引言 5

2、浙江省茶叶发展状况 5

2。1浙江省茶叶生产现状 5

2。2浙江省茶叶出口现状 6

2。2。1浙江省茶叶出口总量和出口额 6

2。2。2浙江省茶叶出口品种 7

2。2。3浙江省茶叶出口市场 7

3、浙江省茶叶出口国际竞争力比较分析 7

3。1国际市场占有率 7

3。2贸易竞争指数 8

4、浙江省茶叶出口竞争力影响因素分析 9

4。1生产条件