摘    要由于2008年爆发的由美国蔓延到世界各国的经济危机，世界经济陷入了低谷，人们开始想方设法减少自己的开支，如开始处理身边的一些不常用的资源，以换来一些收入；同时，全球环境恶化，资源枯竭，这一全球化问题改变了人们以往的浪费习惯，人们开始更推崇节能减排的消费观，共享经济消费观有利于节能减排、保护环境，是一种新型的、健康的、积极向上的消费观念。在这种经济大背景的刺激下，共享经济理念一经提出就得到了广大人民群众的响应，共享经济发展的前景也越来越光明，因此，研究共享经济商业模式发展趋势研究非常重要。90486

本文通过查阅中外文献，研究共享经济相关理论，分析共享经济商业模式未来的发展趋势以及就其发展过程中的一些欠缺点提出拟解决建议。以滴滴为案例，通过PEST分析、VRIO分析和SWOT分析等理论分析法，对滴滴公司发展历程、战略以及内外部条件进行分析，并找出其发展优势和目前阶段不足的地方，使文章对共享经济商业模式发展趋势的分析以及对滴滴公司的战略选择与弥补不足之处的措施建议更具价值和说服性。

关键词：共享经济；滴滴公司；发展趋势；措施建议

Abstract As the outbreak of the United States in 2008 spread to the world's economic crisis, the world economy into a trough, people began to find ways to reduce their expenses, such as began to deal with some of the less commonly used resources in exchange for some income; the same time, the global environmental degradation , The depletion of resources, the problem of globalization has changed people's past waste of habits, people began to more respect for the concept of energy-saving emission reduction, sharing of economic consumption is conducive to energy conservation, environmental protection, is a new, healthy, positive and progressive consumer attitudes。 Under the stimulation of this economic background, the concept of shared economy has been answered by the broad masses of people, and the prospect of sharing economic development is becoming more and more bright。 Therefore, it is very important to study the development trend of shared economic business model。

This paper analyzes the future development trend of shared economic business model by reviewing Chinese and foreign literature, studies the theory of sharing economy, and puts forward some suggestions on how to solve some shortcomings in the development process。 The development history, strategy and internal and external conditions of the DiDi were analyzed by PEST analysis, VRIO analysis and SWOT analysis。 The analysis of the development process, strategy and internal and external conditions of the DiDi company, and find out the advantages of its development and the current stage of the lack of the article on the analysis of the development trend of the shared economic business model and the DiDi company's strategic choice and make up for the lack of Measures are more valuable and persuasive。

Keyword: Sharing economy；DiDi Company；Development trend；Reference comments

目 录

摘    要 I

Abstract II

1。 共享经济概论 1

1。1 共享经济研究背景 1

1。2 关于共享经济模式的相关研究 2

1。3 关于共享经济优势的相关研究 2

1。4 关于共享经济驱动因素的相关研究 2

1。5 研究中存在的问题 3

2。 共享经济在汽车领域的国内外状况