商业银行发展互联网金融的策略研究以建设银行为例
毕业论文关键词：互联网金融 商业银行 建设银行 问题 战略
Research on the strategy of developing Internet banking in commercial banks
——The Construction Bank as an example
Abstract:Under the rapid development of Internet banking, although the bank has more challenges and pressures, but at the same time, the development of the banking industry also has a new impetus and opportunity. As commercial banks should accelerate business innovation, pay attention to development of financial network, strengthen the integration of financial network, and actively develop their own network financial system. Therefore, the analysis of the connotation of Internet banking, the existing problems in this paper is very necessary and important to. It is understood, in the 2014,with the development of Internet banking, CCB from construction increase mobile payment, “good financial business” network platform, risk prevention and other aspects to make innovation, not only to allow customers to enjoy convenient business services, but also to achieve the rapid development of new business. In this paper, through classification of reading literature and the Construction Bank of the two research methods of case study and the analysis based on the development situation of China's Internet banking, construction bank network financial business development status through carries on the analysis to the question existing in the development of Internet banking in the Construction Bank, that construction bank management concept is relatively backward, the traditional complicated business processes, category and price at a disadvantage, the user experience is poor, CCB should be the lack of develop to strengthen cooperation, focus on the customer experience, build the Internet thinking, strategies to improve risk management level, to achieve the goal of sustainable development.
Key Words：Internet Financial, Commercial Bank, Construction Bank, question, strategy
目 录
一、绪论 1
（一）研究背景 1
（二）研究意义 2
（三）国内外研究理论 3
二、互联网金融的内涵 4
（一）互联网金融的概念 4
（二）互联网金融的模式 4
（三）互联网金融的特征 5
三、互联网金融发展中存在的问题 6
（一）电商企业在互联网金融发展中存在的问题 6
（二）股份制商业银行在互联网金融发展中存在的问题 8
（三）国有商业银行在互联网金融发展中存在的问题 9
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