[摘 要]我国的摄影爱好者群体不断壮大,旅游需求不断增长,摄影在旅游过程中不可或缺,两者相得益彰。因此摄影旅游作为一种新型旅游方式在我国迅速发展。摄影旅游中旅行者以摄影为最主要的旅行动机,同时在路上享受到旅途的乐趣,成为一项新兴的旅行方式。本文以探讨摄影旅游及研究摄影旅游者的行为特征作为起点,通过分析摄影旅游者的行为特点来探究市场开发问题。29967
[毕业论文关键词]摄影旅游;摄影旅游者行为特征;摄影旅游模式;市场开发研究
The Behavior of the Photography Tourist and the Marketing Discovery
Abstract:Nowadays the photographer’s number is growing,and their demand of traveling is also growing.In the meaning time,the traditional travel can’t meet the new need of the tourist, The travel photography promotive the development of the tourism industry, and tourist of photography is a new tourist product and develop very fast.The main motivation of the photography tourist is taking photos at the meanwhile they enjoy the view the fun of the tour.This article is trying to discuss the marketing problem of the travel photography activities based on the photography behavior of the tourist.
Key Words:Travel photography; the photography behavior of the tourist;the schema of poto tour;marketing
1 引言
2 摄影旅游者概述
2.1 摄影旅游者概念
2.2 摄影旅游的意义
3 我国摄影旅游者的行为特征
3.1 问卷的发放与回收
3.1.1 问卷的发放与收集
3.1.2 数据处理与分析方法
3.2 摄影旅游者人口学特征
3.3 摄影旅游者出游偏好
3.4 摄影旅游者服务偏好
4 摄影旅游市场存在的问题
4.1 摄影旅游产品的不足
4.2 个性化服务亟需改善
4.3 媒介推广及设施完善问题
5 摄影旅行者市场开发的相关措施
5.1 摄影旅游产品的改进
5.2 提升个性化服务品质
5.3 推动摄影旅游市场长远发展