浅析日本动漫产业的特点及其对国内动漫业发展的启示
毕业论文关键词：动漫产业；《EVA》；声优阵容；产业链；受众范围；产业政策
Analysis the features of Japanese animation industry and en-lightenment of chinese animation industry development
Abstract: Animation industry is called burgeoning industrial of rising sun. Japanese animation industry stands as leading position in the world.Judging from the style of animation ,framing ,features of characters, derivative industry peripheral industry, music , film industry and games in the animation “EVA”, it can be seen that there are specification in market cooperation mechanism,market Segmentation and persity of products.It also shares the features such as spread wide in sales channel, unique market operation model, widely used digital technology , strong foreign communication and exchanges and so on.In comparison local animation industry has a lot of problems such as narrow audience, not virtuous cycle in marketing model and industry chain, not widespread society, and so on.Thus , Japanese animation industry enlightens local industry in many ways.Learning and draining the successful experience from Japanese animation industry though the support from the government support and enhance the protection to intellectual property can help local industry improve fast. Also, trying to cultivate creative talents, use the advantage of new media,promote and popularize are helpful too.
Key words: dubbing in the “EVA”；industry chainscope of audience；industrial policy.
目录
一、引言 … 1
（一） 研究背景、目的与意义1
（二） 研究内容与方法… 2
（三） 课题研究现状 4
二、日本动漫产业概述及国内动漫业概况6
（一） 日本动漫产业概述 6
（二） 国内动漫业概况… 6
三、日本动漫产业的特点 7
（一） 日本动漫《EVA》案例分析 7
（二） 日本动漫产业的特点… 8
四、我国动漫业的不足与日本动漫业对国内动漫业发展的启示12
（一）我国动漫业的不足… 12
（二）日本动漫业对国内动漫业发展的启示14
结论16
致谢17
参考文献18
附录 19
一、 引言
（一） 研究背景、目的与意义
1、研究背景
（1）动漫产业的兴起
随着经济社会的不断发展，人们不再仅仅停留于吃饱穿暖的阶段，更多地向精神生活方向行进。世界从农业为主的第一产业到工业为主的第二产业，一步步发展是大家有目共睹的。在高科技的当今，我们已经不再需要为吃穿而愁，自然第三产业就显得尤为重要。第三产业高水平是现代化的重要标志，通常来说经济上越是发达，国民越是富裕，第三产业的比重就越是居高。人们从生存模式逐渐转变向精神的追求使得一项新的产业也逐步诞生——动漫产业。