电子商务模式下中国外贸企业竞争优势的探讨
毕业论文关键词: 外贸企业;电子商务;企业竞争优势;成本优势;差异化优势
Discussion on the competitive advantage of Chinese foreign trade enterprises under the mode of e-business
Abstract: With the development and improvement of internet and web， the e-commerce activities in the areas of international economic and trade has been developed， which integrates computer technology， network technology and information technology. As a typical form of transaction in the 21st century， E-commerce has been the main means and the key area by which and where the foreign trade enterprises participate in the competition and innovation to win the long-term competitive advantage. The dissertation focuses on the advantage of competitiveness and elements of the advantage of the enterprises' competitiveness .By using relevant statistical data， graphs and those typical cases that some of our foreign enterprises successfully apply the mode of E-commerce ，the dissertation shows the situation in which our foreign trade enterprises apply and develop the mode of E-commerce since recent years， analyzing the competitive advantages gained by the enterprises as well as those existing problems. Finally， the dissertation accordingly presents the countermeasures for Chinese foreign trade enterprises to obtain the lasting competitive advantages by applying the mode of E-commerce.
Key Words: E-commerce; foreign trade enterprises; the advantage of competitiveness; advantage in cost; advantage in differentiation
目录
前言 1
一、电子商务的定义和发展 3
（一） 电子商务的涵义 3
（二） 电子商务的发展 3
二、外贸企业竞争优势问题的理论研究 5
（一） 关于企业核心竞争力竞争优势的理论综述 5
（二） 外贸企业竞争优势的构成要素 5
1 创新 5
2 营销技术 5
3 营销网络 5
4 管理能力 6
5 品牌 6
三、电子商务对我国外贸企业竞争优势之影响分析 7
（一） 我国外贸企业应用与发展电子商务的现状 7
1 企业信息化建设具有一定的深度和广度 7
2 不同规模企业的网络应用水平参差不齐 7
3 外贸企业开展电子商务的企业比例较高 8
（二） 电子商务模式下我国外贸企业竞争优势分析 9
1 电子商务模式下我国外贸企业的成本优势 9
2 电子商务模式下我国外贸企业的差异化优势 11
3 电子商务模式下我国外贸企业差异化优势与成本优势的兼容 12
（三） 我国外贸企业应用电子商务获取竞争优势存在的问题 12
1 企业信息化投入不足 12
2 企业的网络及网站建设须强化 13