中国传媒产业的发展现状问题与对策分析
毕业论文关键字:产业化、媒体管理、信息智能匹配
The Media Industry development present situation, problems and countermeasure analysis in China
Abstract: As the important of national soft power, the development of media industry has been paid close attention by the state at the strategic level. In October 2010, The Central Committee of The Communist Party of China in the 12th five-year plan suggestion is put forward: to promote cultural development and prosperity, promote national cultural soft power, "to strengthen the construction of the important news medias, takes the emerging media such as Internet development, utilization, management into account, improve the transmission capacity. Foster leading cultural enterprises and strategic investors, encourage and guide the non-public sectors of the economy, develop the emerging cultural formats. Strengthen the propaganda and cultural exchange, innovating the mode of culture to go out, enhancing international competitiveness and influence of Chinese culture". The practice of the media industry with each passing day, constantly change, but as the change of technology, society and market, we constantly meet the new situation and the new problems. In this paper, according to the problems in the process of the development of China's media industry and the countermeasures I will do a simple analysis .
Key words: industrialization、media management、information intelligent matching
目 录
摘 要 1
Abstract 1
一、中国传媒产业的理论概述 2
（一）传媒的定义 2
（二）传媒产业的定义 3
（三）传媒产业的特征 3
（四）发展传媒产业对我国经济增长的意义 5
二、中国传媒产业的发展现状以及未来发展趋势 5
（一）中国传媒的产业化进程 5
（二）我国传媒产业发展的整体现状 6
（三）我国传媒产业未来发展的趋势 6
三、中国传媒产业发展过程中面临的问题 8
（一）中国传媒产业资本运营中存在的问题 8
（二）中国传媒产业区域非均衡发展问题 9
（三）传媒产业经营管理人才—职业经纪人缺乏 10
（四）传媒产业相关的法律法规不健全 10
三、中国传媒产业发展的对策分析 11
（一）化解传媒产业资本运营问题的对策 11
（二）解决传媒产业区域非均衡发展问题的对策 12
（三）解决传媒产业人才短缺问题的措施 12
（四）解决传媒产业法律法规不健全问题的措施 13
参考文献 13
致谢 14
中国传媒产业的发展现状、问题与对策分析
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