我国会展业的发展现状及对策分析
毕业论文关键词：会展业；会展经济；发展
Analysis of the Development Status and Countermeasures of China's Convention and Exhibition Industry
Abstract: With the rapid progress of economic globalization, in order to facilitate international trade exchanges, economic contacts, the exhibition industry as the mainstay of today's tertiary industry, follow the main trend of world economic development, it has been called the "smokeless industry", in The 21st century has broad prospects for development. Exhibition economy derived from the tertiary industry, and gradually matures as new economic forms exist in China's economy and society .According to the situation in developed countries, as the exhibition economy is already promoting the rapid development of the national economy is an important fulcrum. In this paper, a detailed study of the development process of the exhibition, followed by the basic concepts as well as its role in promoting economic and social development from the plight of the exhibition industry in our country are facing departure, comprehensive analysis of the basic law of the development of the exhibition industry, there should be for sexual propose appropriate solutions. For the healthy development of China's exhibition industry, operators have certain significance.
Key words: Exhibition Industry; Exhibition Economy; Development
目 录
摘 要 1
Abstract. 1
一、会展及会展业相关理论概述 2
（一）会展业及会展经济的内涵 2
（二）发展会展的重要意义 2
二、 我国的会展业发展现状及特点 3
（一）我国会展业的发展现状 3
（二）我国会展业的发展特点 3
四、我国会展业发展中存在的问题 4
（一）我国会展业的市场化水平低 4
（二）会展组织管理的模式落后 4
（三）场馆建设缺乏组织规划，设施基础差，功能单一 5
（四）会展缺乏明确定位 5
（五）缺乏相关专门人才 5
五、我国会展业发展的对策分析 6
（一）需对会展进行精准定位 6
（二）借鉴国外的成功经验，完善会展行业的管理模式 6
（三）会展企业必须加快产业化步伐和实施品牌战略 6
（四）加紧培养会展业专门人才 8
（五）建立会展协会，促进行业自律 8
（优尔）完善法律法规 9
参考文献 10
致谢 11
我国会展业的发展现状及对策分析
前言
会展业随着生产力的发展而发展，中世纪时代，贸易集市就出现在了人口稠密、经济较为发达的欧洲城市，15世纪末16世纪初“地理大发现”使得世界各大洲之间经济文化交流成为可能，并形成了横跨各大洋的国际市场，催生出国际展览业。欧洲工业大革命推动了世界科技的迅猛发展，1851年在伦敦首次举行了世界博览会，标志着旧贸易集市向标准的国际展览会与博览会过渡。值得一提的是第一次世界大战之前，展览会与博览会成为发达国家争夺世界市场支配权的重要场所，二战之后会展行业迎来了春天，例如世界著名的“米兰博览会”、“莱比锡博览会”、“巴黎博览会”，后被誉为连接各国贸易的三大桥梁，现如今会展更是成为经济持续增长的重要推动力。
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