摘要亳州被奉为“中华药都”之首，其中医药文化是祖国中医药文化瑰宝中不可或缺的组成部分。中华文化博大精深、源远流长，2011年十七届六中全会提出文化大发展大繁荣的奋斗目标，鉴于此，亳州政府须认真贯彻落实国家的政策方针，充分弘扬当地中医药文化，合理开发并保护好中医药文化资源，以实现其经济、文化和社会价值。本文通过对亳州概况和其中医药文化资源的分析，对文化资源开发中存在开发不科学、文化创新力度不够、文化产品类型不丰富、宣传力度不够等关键问题的提出，提出了文化创新、科学开发、丰富文化产品形式、加大宣传推广力度等相对应的解决措施，旨在更好地开发利用亳州中医药文化资源，以充分实现其文化和社会价值。42150

毕业论文关键词：亳州；中医药文化资源；开发策略

Bozhou Culture Resources Development Strategy Research of Traditional Chinese Medicine

Abstract Bozhou is regarded as "Chinese medicine", including medicine culture is an integral part of native cultural treasure of traditional Chinese medicine.Extensive and profound Chinese culture, has a long history, the sixth plenary session of the 17th 2011 culture big development goal of prosperity, in view of this, Bozhou government must seriously implement the national policy, fully carry forward the local culture of traditional Chinese medicine, develop and protect the culture of traditional Chinese medicine resources rationally, in order to realize the economic, cultural and social value.In this article, through analysis of Bozhou profile and the medicine culture resources, the development of cultural resources development exists science, do not pay enough attention to cultural innovation, culture product type is not rich enough, propaganda and so on key question is put forward, systematically puts forward the cultural innovation, scientific development, enrich cultural products form, strengthen promotion on the solution of the corresponding measures, such as to better development and utilization of Bozhou cultural resources of Chinese medicine, to fully realize the value of its economic, cultural and social aspects.

Key  Words: Bozhou；traditional Chinese medicine culture resources;  development  strategy

目  录

摘要I

AbstractⅡ

目录Ⅲ

一、亳州中医药文化资源简介1

（一）亳州简介1

（二）亳州中医药文化发展史1

（三）亳州中医药文化名人、书籍、轶事典故 1

（四）亳州养生文化2

二、亳州中医药文化资源的开发现状2

（一）中医药自然景观3

（二）中医药文化景观3

（三）中医药文化相关节事活动3

三、亳州中医药文化资源开发存在的问题4

（一）相关中医药文化旅游产品知名度低，吸引力欠缺4

（二）中医药文化产品类型不丰富，文化创新力不高4

（三）开发不够科学5

（四）对外的宣传推广力度不大5

四、亳州中医药文化资源开发的对策5

（一）打造高知名度文化旅游产品6

（二）丰富文化产品类型，积极进行文化创新6

（三）科学合理开发，力求可持续发展6

（四）加大对外宣传推广力度7

五  参考文献8 

由于国家追求文化大发展大繁荣的文化目标，大力发展文化产业，亳州市也在寻求文化产业的转移升级，所以应该把中医药与文化产业深度结合。但是目前在中医药文化资源的开发利用过程中还存在一些问题，因此需要对其进行多方面的分析，来为中医药文化资源的开发以及相关产业的发展提供策略建议。