江苏中小企业“走出去”战略的模式研究
毕业论文关键词：江苏；中小企业；走出去；模式
ABSTRACT
In today’s world the globalization trend is more and more obvious. "going out" has become the inevitable trend in the development of small and medium-sized enterprises in our country. The rapid economic development in Jiangsu province, plays a indispensable role in the national economy, so the small and medium-sized enterprises in Jiangsu province "going out" is more important. This article from the small and medium-sized enterprises in Jiangsu and the strategy of "going out", this paper defines the concept of Jiangsu small and medium-sized enterprises "going out" in the present research situation on the basis of analyses the characteristics of small and medium-sized enterprises "going out" in Jiangsu, analyzed the Jiangsu small and medium-sized enterprises "going out" the choice of the mode and the problems, and puts forward proposals concerning the development mode, and use the Suzhou dragon electronic commerce co., LTD. Case demonstrates how to solve in the process of "going out" mode selection and related difficulties, hope for the future strategy of "going out" development of small and medium-sized enterprises in Jiangsu.
Key words：Jiangsu ;small and medium-sized enterprises; going out; model
目 录
摘 要 I
ABSTRACT II
第一章 江苏中小企业的“走出去”战略 1
1.1江苏中小企业执行“走出去”战略的大背景 1
1.2江苏中小企业“走出去”的特点 2
第二章 江苏省中小企业“走出去”的模式 6
2.1出口贸易 6
2.2对外直接投资 6
2.3境外经贸合作区 7
2.4契约交易 7
第三章 江苏省中小企业在“走出去”过程中遇到的问题 9
3.1综合实力偏弱的短板 9
3.2国际化专业人才匮乏 9
3.3路径依赖倾向 9
第四章 完善江苏中小企业“走出去”的模式的建议 11
4.1江苏中小企业要灵活结合多种模式“走出去” 11
4.2加强政府的政策支持和引导，完善相关法律法规 11
4.3采用渐进式的“走出去”策略 11
4.4本土化战略的运用实施 12
第五章 案例 13
第六章 结论 14
致 谢 15
参考文献 16
第一章 江苏中小企业的“走出去”战略
1.1江苏中小企业执行“走出去”战略的大背景
当今社会是一个多元化全面发展的社会，经济全球化对全世界的影响大家有目共睹，而对中国企业而言各方面条件的落后以及国家条例的制约，很多行业止步不前，改革到了刻不容缓的时刻。的十八大明确提出了“引进来”和“走出去”并行的战略要求，即大力全方位鼓励企业对外投资，更好地利用经济全球化带来的益处。
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