摘要随着人民币汇率的升高,人民币的购买力增强。人民币升值外国商品价格降低,与我国同类型商品的外国进口商品替代效应加大。现在互联网的交流越来越多,外国商家利用B2C的模式,进一步的开拓市场,扩大利润区,都在积极的开发相对于他们来说的海外客户。互联网的发展不仅带来了经济全球化,而且影响着我们的生活。让消费变得不再受地域的限制,实现了足不出户就能购物的可能。海淘作为新型的贸易方式,以计算机与网络为基础,将贸易转移到网络虚拟市场,完成商品选购与交易,此种交易方式彻底颠覆了传统贸易方式,极大方便我国贸易,降低成本。在一定程度上对大众是一种实惠,而我们收入的提高恰恰推动了这种消费模式。本文主旨在于通过汇率的波动对“海淘”现状的分析,为消费市场的发展提供理论依据。46545 毕业论文关键字:人民币;低汇率;互联网;海淘
ABSTRACT
With the increase of RMB exchange rate, the purchasing power of the yuan strengthened. RMB appreciation reduce the price of foreign goods, and import substitution effect of foreign trade of the same type of goods increased. Now more and more Internet exchanges, foreign businesses use B2C model, further open up markets, expand the profit zone, are in active development with overseas customers for them. Development of the Internet has not only brought economic globalization, but also affects our lives. Let the consumer is no longer subject to geographical restrictions, the homes will be able to realize the possibility of shopping. Amoy sea trade as a new approach to computer and network-based, will be transferred to the virtual trade market, the completion of the purchase of goods and transactions, such transactions have revolutionized the traditional trade, greatly facilitate our trade and reduce costs. To a certain extent to the public is an affordable, and improve our revenue is precisely to promote the consumption patterns. This article is intended by exchange rate fluctuations on the "sea Amoy" status quo analysis, provide a theoretical basis for the development of the consumer market.
Key word: RMB; low exchange rate; internet; sea Amoy
目 录
摘 要 I
ABSTRACT II
第一章 绪论 1
1.1研究背景及意义 1
1.2国内外研究现状 1
第二章 海淘的市场发展现状分析 4
2.1我国电子商务的发展概况 4
2.2 我国“海淘”发展的主要问题 6
2.3 影响“海淘”发展的原因 7
第三章 低汇率变动对海淘市场的影响 9
3.1积极影响 9
3.2消极影响 10
第四章 我国海淘市场发展建议 13
4.1海关政策 13
4.2消费者权益的保护 13
4.3海淘的发展前景 14
结束语 15
致 谢 16
参考文献 17
第一章 绪论
1.1研究背景及意义
“海淘”主要是指本国居民利用网络或汇率差购买海外产品的一种交易方式。近年来,伴随着社会信息化、现代化发展,我国经济发展结构也随之转变,促进了我国社会经济的快速发展。尤其以计算机信息技术为主导力量,互联网金融的发展,使跨境电商逐级成为我国对外贸易的新形态。其中作为新型的贸易方式之一的海淘贸易,以计算机与网络为基础,将贸易转移到网络虚拟市场,完成商品选购与交易,此种交易方式彻底颠覆了传统进口贸易方式。不仅节约了成本,而且促进了国际贸易发展。海淘之所以发展如此迅速得益于当前的低汇率。