摘要近年来，浙江省的机电产品出口遭遇了瓶颈，如企业成本的上升，进出口额集中于少数大型企业等。所以浙江省的机电企业开始利用跨境电商平台与其他国家进行贸易往来。浙江省机电企业也需要通过跨境电商来开拓新的市场。本文通过SWOT方法对跨境电商模式下浙江的机电产品进行分析，利用优势和机遇，规避劣势和威胁提出一系列相关发展建议。即以自主研发产品去导向市场，提高产品质量标准，以市场为导向，加大产品结构的调整力度，创新科学技术等。61591

Abstract：In recent years, the export of electromechanical products in Zhejiang Province suffered a bottleneck, such as the rising cost of doing business, import and export volume concentrated in a few large enterprises. Therefore, mechanical and electrical enterprises in Zhejiang Province began to use cross-border electronic business platform to trade with other countries. Mechanical and electrical enterprises in Zhejiang Province also need cross-border electricity supplier to develop new markets. Through the SWOT method under the cross-border electricity supplier mode electromechanical products in Zhejiang were analyzed, and take advantage of opportunities and avoid threats and weaknesses related to a series of development proposals. That is self-developed products to guide the market, improve product quality standards, market-oriented, and increase efforts to adjust product structure, innovation and science and technology.

毕业论文关键词：机电产品出口；跨境电商；SWOT分析；发展策略

Keyword: export of electromechanical products ；Cross-border e-commerce；SWOT analysis；development tactic

目    录

1.引言.4

1.1研究背景和意义 4

1.2研究的内容 4

1.3本文创新点 4

1.4技术路线 5

2.文献综述 5

浙江机电产品出口的相关研究 5

3.浙江省机电产品跨境电商的发展现状 6

3.1浙江省跨境电商的发展现状 6

3.2浙江省机电产品的贸易现状 6

3.3浙江省机电产品跨境电商发展现状 9

   3.3.1浙江省机电产品的跨境电商发展现状 9

   3.3.2浙江省机电产品跨境电商市场概况 9

4.跨境电商模式下浙江省机电产品的SWOT分析 9

4.1跨境电商模式下浙江省机电产品的优势分析 9

4.2跨境电商模式下浙江省机电产品的弱势分析 10

4.3跨境电商模式下浙江省机电产品的机遇分析 11

4.4跨境电商模式下浙江省机电产品的威胁分析 11

5.跨境电商模式下浙江省机电产品出口的发展对策建议 12

5.1加大产品结构的调整；提高创新技术，用自主研发产品去导向市场 12

5.2.实施人才战略，加快培养复合型跨境电商人才 13

5.3建立机电产品海外仓 13

5.4产品品牌化，提高产品质量和服务质量 13

6.结束语 14

参考文献..17