摘要：社区作为社会组织中基础的群体聚集单位之一，其的长远发展对社会的进步有着重要的影响。其中对于社区而言，社区商业的建设和发展成为社区进步与发展的关键因素，受到政府、企业、群众等社会大众的高度重视。但在社区商业的发展过程中，出现了许多困境亟待我们的解决。随着时代的发展与进步，我们已经迈进了信息化的时代，信息技术已经成为我们时代进步的重要手段之一。在当今信息技术飞速发展是时代，互联网的出现掀起了许多行业的变革，对我们的生活带来了翻天覆地的变化，包括对社区商业的发展也带来了巨大的改变与创新。在互联网+的大环境下，本文选取了社区商业为研究对象，同时以见习的7-11社区连锁店为具体案例，对上海现阶段社区商业发展过程中存在的问题与困境进行分析，并提出一定的对策建议为社区商业的发展提供一定的参考及借鉴，在田野调查的基础上，试图分析在互联网冲击下社区商业如何发挥自己的社区性优势，更好地服务社区居民。62270

毕业论文关键词：社区商业；社区性；互联网

The dilemma and Countermeasures for the development of community business community business community - Internet ＋ background

Abstract: Community as the basis of social organization, one of the units, the long-term development of social progress has important influence. As for the community, the construction and development of community commerce has become the key factor to the progress and development of the community. It is highly valued by the government, enterprises, the masses and so on. But in the development of community business, there are many difficulties which need to be solved urgently.  　　　　With the development and progress of the times, we have entered the era of information technology, information technology has become one of the important means of the progress of our times. In today's rapid development of information technology era, Internet set off the emergence of many industry changes, brought the earth shaking changes have taken place in our life, including the development of the business community also brought huge change and innovation. In Internet ＋ the environment, this paper selects the business community as the research object, at the same time in the trainee 7-11 community chain stores the specific case,  the problems and difficulties existing in the development process of Shanghai, at the present stage in community business analysis, and gives some suggestions for the development of community business to provide certain reference and reference, on the basis of field investigation, to analyze the community business community how to play the advantages of their own under the background about shock of internet, to better serve the community. 

Keywords: community commerce, community, Internet

一、前言 4

（一）研究背景与研究意义 4

（二）研究方法 4

1、文献参考法 4

2、田野调查法 4

二、何为社区商业 5

（一）社区及社区商业的含义 5

（二）社区商业的社区性 5

（三）发展社区商业的重要性 5

1、社区商业的发展能够促进和谐社区的发展 5

2、社区商业的发展能够为人们提供便利的生活 5

3、社区商业的发展能够支持绿色出行与低碳生活的推进