会展业对上海社会和文化影响的实证研究+SWOT分析
关键词： 会展影响；上海；世博会
An Empirical Study of the MICE industry on the social and cultural impact
Abstract：Since the 90s in the 20th century, with the development of society, the emerging industry- MICE (MEETING, NCENTIVE, CONFERENCE, EXHIBITION and EVENT) has been in the rapid development trend in China. Although compared to other foreign countries, China's MICE industry started late and the hardware & software are still inadequate, its momentum and the potential are all obvious. The quantity, quality, and revenue of MICE are ever-growing, especially in the economic development city such as Shanghai, Beijing and Guangzhou etc. In Shanghai, large-scale exhibitions, such as Shanghai international Automobile Industry Exhibition, China Joy and Expo had follow-up effects on Shanghai. In addition, after the Expo, whether through the media or the public perception, Shanghai's social and cultural have indeed taken place a good change, but due to the relevant data for the social and cultural impact of the MICE industry in Shanghai is relatively rare, so this project aims through a specific exhibition which is the Expo, combined with social, and cultural development in Shanghai to do further analysis, using data to illustrate the impact of MICE industry in Shanghai.
Keywords: the impact of MICE industry；Shanghai；the Expo
目录
引言 1
一、 绪论 2
（一）研究的背景 2
（二）研究的意义 2
（三）研究的内容和方法 3
1.研究内容 3
2.研究方法 3
二、 上海会展业的发展分析 5
（一）上海会展业的基本情况和设施建设 5
1.上海会展业基本情况 5
2.上海会展设施 5
（二）上海会展业SWOT分析 7
三、 会展业带动上海社会和文化的发展 10
（一）会展业带动上海社会发展 10
（二）会展业带动上海文化发展 10
四、 世博会对上海社会和文化影响的分析 13
（一）问卷分析 13
（二）调查结语 16
五、 结论及展望 17
（一）研究结论 17
（二）建议与研究展望 17
致谢 18
参考文献 19
附录 20
引言
会展业是会议业和展览业的总称，在国际上被称为 “MICE Industry”，MICE分别为会议（Meetings）、奖励旅游（Incentive tours）、大型会议（Conventions）和展览会（Exhibitions）的组合简称，这四个活动的组成也形成了一个新兴的服务型行业，涉及面广，影响度高。会展业的繁荣和兴起，不仅成了一个城市经济增长的重要渠道之一，而且还是增长社会无形资产、提高城市形象和国际影响力的有效方式。