摘要:作为21世纪的朝阳产业,会展业大大加快了许多国家和地区的快速发展。在我国,会展业作为一个快速发展的第三产业,它的发展不仅为国民经济带来了极大的经济效益,而且也对所在城市和区域相关行业产业的发展有巨大的拉动作用。与此同时,科技也在不断加速发展,全世界各国各地区都意识到了科技对于各行各业的重要性。不仅是行业和国家的发展需要科技信息的推动,人们对于科技信息传播所能带来最新资讯的需求度和依赖度也在不断提高。研究会展中科技信息传播也就是要从研究会展传播入手。会展传播实质上也是一种信息交流和传播的过程。同时要站在传播学的角度以行业内的实际应用为案例,了解现在国内会展中科技信息传播的现状,指出问题,并提出相应的建议和策略,以期对以后的工作有所助益。63491
毕业论文关键词:会展 会展传播 科技信息传播 创新
Research on the Innovation of Science and Technology Information Transmission from the Perspective of Exhibition
As the 21st century sunrise industry, the exhibition industry has greatly accelerated the rapid development of many countries and regions. In China, the development of the exhibition industry not only brought great economic benefits, but also on the overall development of cities and regions have a variety of leading role. At the same time, science and technology in the world to accelerate the development of countries and regions have attached great importance to the development of science and technology, industry and people on science and technology information science knowledge needs and dependence is also rising. Research and exhibition of science and technology information dissemination is to start from the study of the exhibition. Exhibition communication is the exhibition for the media for information exchange and interaction, with high involvement, high technology, and the characteristics of the system. At the same time to stand in the perspective of communication to the practical application of the industry as a case to understand the current domestic exhibition of scientific and technological information dissemination of the status quo, pointed out the problem, and put forward the corresponding recommendations and strategies to the future work to help.
Key Words: Exhibition;Exhibition communication;Science and technology information dissemination ;creativity
目录
一、绪论 4
(一)研究背景和意义 4
1、课题的研究背景 4
2、研究的意义 4
(二)研究的现状和发展趋势 5
1、研究的现状 5
2、研究的发展趋势 6
二、我国现阶段会展与科技信息传播的现状 7
(一)、现阶段科技信息传播的发展现状 7
(二)、会展业与科技信息传播的关系 7
(三)、 会展中科技信息传播的创新价值 8
三、关于会展视角下科技信息传播创新的调查报告分析 10
(一)、调研方法 10
(二)、调研时间、地点 10
(三)、数据分析 10
(四)、结论 15
四、我国科技信息传播存在的问题