摘要：近年来，随着互联网的高速发展，我国服装跨境电子商务的市场规模也不断地扩大。跨境电子商务在整个跨境贸易中所占的比例逐年地增大,越来越多的国家开始重视跨境电商的发展。本文除了分析现今中国服装跨境电商发展现状，还通过走访国内服装贸易公司，对中国服装企业跨境电商发展现状及面临的问题进行分析，并以相应的对策研究分析作为切入点，提出优化供应链、提升物流水平、实施本土化营销策略等对策以提升我国服装跨境电商的竞争力。68789

毕业论文关键词：中国服装业跨境电商；发展现状；对策研究

Research on the Current Situation and Countermeasures of Cross - border Electricity Business in China 's Garment Industry

Abstract: In recent years, with the economic globalization and the continuous development of Internet technology, cross-border e-commerce in China suddenly rise, the rapid expansion of market size. Cross-border e-commerce to speed up the transformation of the traditional economic structure and trade patterns, enterprises have become engaged in import and export business in the main way, especially in developed countries. The proportion of cross-border e-commerce transactions in China's total import and export trade in the same year the growth of China's import and export trade have an increasingly important impact. Based on the experience of developing domestic and foreign clothing cross-border electric business development and thinking about the current situation of China's garment cross-border electric business, through the relevant domestic garment trade enterprises, collect relevant cases and data, the Chinese garment enterprises cross-border electricity The development of the status quo, the problems faced by the analysis, and the corresponding strategic research and analysis as a starting point, put forward to optimize the supply chain, speed up technological innovation and independent research and development, and promote brand upgrading and transformation of a series of strategic countermeasures. Finally, the combination of theoretical knowledge and practical experience, summed up some feasible measures to enhance the competitiveness of China's  

clothing cross-border electric business.

Key Words: China 's Clothing Cross - Border Electricity Business；Development Trend；Strategic Countermeasures

目录

一、 绪论 1

（一） 研究目的和意义 1

1、 研究目的 1

2、 研究意义 1

（二） 研究内容和方法 1

1、 研究内容 1

2、 研究方法 1

（三） 文献综述 1

二、 中国服装业跨境电商发展现状 4

（一） 海外市场需求减少 4

（2） 出口成本上升 5

（3） 行业竞争激烈 5

（4） 外销压力大 5

（5） 东南亚劳动力成本下降，订单转移 6

三、 中国服装跨境电商发展趋势分析 7

（一） 贸易成本降低 7

（二） 贸易时间缩短 7

（三） 贸易市场扩大 7

（四） 贸易时间减少