摘要近年来，随着电子商务的迅猛发展，电子商务发展及其所带来的影响已成为全球经济发展关注的热点，而中国是世界上电子商务发展速度最快，发展程度最高的国家，这样的发展成果不仅仅是电子商务发展大环境的影响，更是随着市场经济体制进一步的完善，国家出台相关政策推进经济增长方式转变和结构调整，同时电子商务在国民经济各部门中得到进一步的推广和应用，电子商务与产业发展深度融合不断加大，加速形成经济增长。虽然我国电子商务发展速度之快、程度之深，但是全国电子商务交易额一二线城市占了主要部分，反映区域性的电子商务发展并不均衡或有待开拓加强，同时中国部分中小城市存在着经济发展开发过度、投资过剩、产业结构不合理等现象，而电子商务则是以信息化为目标，以资源整合为手段，合理利用城市资源，缓解投资过热，产业聚合升级，实现增强城市核心竞争力、缩小城乡差距的新型经济结构。于是对中国中小城市电子商务发展探析尤为重要，通过综合文献知识归纳中国中小城市电子商务发展现状以及电子商务给区域经济带来的机遇（扬州市为例）；理论研究归纳中国中小城市电子商务发展中存在的问题及如何解决这些问题（扬州市为例）；案例分析中国中小城市成功的经验和日后会出现的窘境及应对策略（浙江省嘉兴市为例）。实地考察研究扬州市现有的产业结构、城市特点，就建立并完善属于扬州市特有的电子商务产业模式做出研究分析报告。71269

in recent years, with the rapid development of e-commerce, e-commerce development and its influence has become the focus of attention on the development of global economy, and China is the fastest speed of e-commerce development in the world, the highest level of development of the countries, so that the fruits of development is not only electronic commerce development environment influence, but also with the further improvement of the market economy system, the country has issued relevant policies to promote economic growth mode transformation and structural adjustment, and electronic commerce in the various sectors of the national economy, get further promotion and application, electronic commerce and industry development of the depth of integration will continue to increase, accelerate the formation of economic growth. Although our country electronic commerce development speed fast, deep level, but the national e-commerce transactions a second tier cities accounted for part, reflect the development of electronic commerce in the region is not balanced or to be open to strengthen, also part of China's small and medium-sized cities exist economic development excessive, excessive investment, industrial structure unreasonable phenomenon, and e-commerce is to information as the goal, to resource integration as a means, the rational use of urban resources, ease the overheated investment, industrial polymerization upgrade, enhance the core competitiveness of the city, narrow the gap between urban and rural areas of the new economic structure. So the medium and small cities in China e-commerce development of particularly important. Through the comprehensive knowledge of literature induction medium and small cities in China electronic commerce development present situation as well as the electronic commerce brings to the regional economic opportunities (Yangzhou City as an example); theory of induction medium and small cities in China e-commerce service problems existing in the development and how to solve these problems (Yangzhou City as an example); case analysis China's small and medium-sized cities successful experience and in the future will appear the dilemma and coping strategies (for example, Jiaxing City, Zhejiang Province). On the spot investigation and study of the existing industrial structure and urban characteristics of Yangzhou City, how to establish and perfect the electronic commerce industry model in Yangzhou city is to make research and analysis report.