摘要:企业连锁经营的商业模式最早出现在美国,美国的经济发展一直处于世界前列,随其迅速的发展壮大,连锁经营模式应运而生。近年我国连锁经营企业也在不断地发展壮大,连锁经营企业的存在也逐渐成为了我国经济发展的主要支柱。连锁经营降低了总的经营成本,同时也形成了品牌效应,为我国连锁经营企业发展奠定了基础。近几年我国连锁经营企业发展也遇到了“瓶颈”,物流配送成为了制约其发展的因素,主要是因为其配送管理水平低下,从而导致了一系列的问题,本文首先阐述我国连锁经营企业的发展及配送情况,并在具体分析物流配送问题的基础上,一方面分析了国内连锁经营企业的物流配送实情,另一方面结合国外先进理论及实践经验,提出了一些改良建议。76252
毕业论文关键词:连锁经营;物流中心;配送模式;供应链;结构优化;国外经验借鉴
Chain Business Enterprise Logistics Research in China
Abstract:Business chain business model first appeared in the United States, the US economy has been in the forefront of the world, with its rapid development and growth, the business model came into being。 In recent years, China's chain enterprises also continue to grow and develop, the presence of chain enterprises have gradually become the main pillar of economic development。 Chain management reduces the overall operating costs, but also the formation of a brand, laid the foundation for the development of our business chain。 In recent years, Chinese enterprises development of chain operation has encountered a "bottleneck", logistics has become a factor restricting its development, mainly because of its low level of distribution management, leading to a series of problems, this paper describes our chain operator development and distribution situation and on the basis of a detailed analysis of logistics and distribution problems on the one hand, the analysis of the domestic chain enterprise logistics distribution truth, on the other hand combined with advanced theory and practical experience, put forward some suggestions for improvement。
Key Words: Chain operation; Logistics center; Distribution pattern。 Supply chain; Structure optimization; Foreign experience for reference
目 录
摘要-1
Abstract-Ⅱ
目录Ⅲ
一、 导论1
(一) 课题研究背景1
(二) 研究目的和意义-1
(三) 文献综述1
二、我国连锁经营企业的物流配送发展现状-3
(一)连锁经营企业发展现状-3
(二)我国连锁经营企业物流配送存在的问题3
三、连锁经营企业物流配送模式分析5
(一)自营配送模式5
(二)第三方物流配送模式5
(三)共同配送模式-6
四、 典型国家连锁经营企业物流配送模式的分析7
(一)美国连锁经营企业物流配送发展现状和经验7
(二)德国连锁经营企业物流配送发展现状和经验8
(三)日本连锁经营企业物流配送发展现状和经验9
五、我国连锁经营企业物流配送发展对策分析11
(一) 用好政府扶持政策11
(二) 加强对现代物流的正确认识,重视企业配送人才培养11
(三) 选择合理的物流配送模式11
(四) 物流配送要以信息技术为核心12
(五) 提高设备机械化水平12
参考文献13
一 导论