摘要跨境电商作为一项最有前景的独特的分支逐渐引人注目，日益成为国际关注和发展的重点，不仅仅是促进经济的发展，还是电商产业链完善的加速器，是国家软实力的展示平台。我国近年来也是十分重视跨境电商产业的发展，注重电商人才的培养。杭州凭借独特的优势与特点，建立中国首个跨境电商实验区——杭州跨境电子商务综合实验区，逐渐形成杭州模式的跨境电商产业。

本文主要以产业竞争力的基本理论为基础，对国外及杭州跨境电商产业的竞争力现状进行对比分析，并且借助GEM模型对其进行定性分析，提出现阶段杭州跨境电商产业存在的问题和与之相关解决的对策。76773

Cross-border e-commerce as a unique branch of the most promising gradually conspicuous, increasingly become the focus of international attention and development, is not only promote the development of economy, perfect accelerator or e-commerce industry chain, is display platform of the national soft power。 In recent years, China has attached great importance to the development of cross-border e-commerce industry, focusing on the cultivation of electronic business professionals。 Hangzhou with unique advantages and characteristics, to establish China's first cross-border e-commerce experimental area -- Hangzhou cross-border e-commerce comprehensive experimental area, gradually formed the mode of cross-border e-commerce industry in Hangzhou。

In this paper, based on the basic theory of industrial competitiveness, the abroad and the present situation of the cross-border e-commerce industry competitiveness in hangzhou were analyzed, and with the help of the GEM model, qualitative analysis, and put forward the problems existing in the present Hangzhou cross-border e-commerce industry and the related solution countermeasures。

毕业论文关键词：杭州;跨境电商;竞争力;GEM;对策

Keywords: Hangzhou; cross-border e-commerce; competitiveness; GEM; countermeasure

目 录

1 绪 论 1

1。1选题的背景和意义 1

1。2 研究思路与方法 1

1。3 国外跨境电商产业的发展现状 2

1。4 国内跨境电商产业的发展现状 2

2 产业竞争力的基本理论 4

2。1产业竞争力的含义 4

2。2产业竞争力的主要基本理论 5

2。2。1 比较优势理论 5

2。2。2规模经济理论 5

2。2。3 竞争优势理论 6

2。2。4价值链理论 10

3杭州跨境电商产业竞争力评价指标体系建立 11

3。1杭州跨境电商产业的竞争力情况 11

3。2杭州跨境电商产业的竞争力模型构建 12

3。3杭州跨境电商产业的竞争力评价指标体系的建设 13

3。3。1 评价指标体系设立的原则 13

3。3。2 基本评价指标体系的建设 14

4杭州跨境电商产业竞争力评价 16

4。1问卷的发放及数据的收集 16

4。2数据统计量化分析 16

4。3对杭州跨境电商产业竞争力进行评价