摘要 近年来，随着互联网的快速发展和普及，人们的生活和学习模式逐渐网络化，互联网技术和信息技术对企业运营管理产生了巨大的影响。本文通过对互联网环境下戴尔公司的运营模式的研究，戴尔公司以信息技术和有效的客户关系管理为基础在虚拟化运营模式中实现大规模定制。通过伊利企业的网络财务管理的分析，伊利结合了企业财务集中式的管理模式和网络财务系统，实现企业财务统一核算和实时查询。通过对农业银行信息安全系统的分析，农行以HTP信息安全方法和一系列的技术手段为依据，保证信息系统的安全与稳定运行。基于相关企业的研究，互联网在现代企业运营官理中的应用已经取得了实质性的进展，但仍然存在很多不足之处。本文针对这些问题，提出了相关措施来帮助改善企业的运营模式，优化企业财务管理，完善企业信息安全管理系统来帮助企业更好的发展。86306

毕业论文关键词：互联网；企业运营管理；财务管理

The application research of the Internet in the modern enterprise operation management

Abstract  Recently, with the rapid development and popularization of the Internet, people’s life and learning style gradually network。 The operational management of the enterprise has a huge impact by the Internet technology and information technology。 In this paper, though the reach of the Dell’s operation mode in the Internet environment, which has using the information technology and effective customer relationship management (CRM) to realize the mass customization in the virtualized operation mode。 With the analysis of the network financial management about Yili Group, which achieve the enterprise financial accounting and real-time query by making full use of the financial centralized management mode and the network financial system。 The analysis of agricultural bank of information security system which ensure the security and stability of information system operation though the HTP method and a series of information security technology。 Based on the research of related enterprise, the Internet application in the modern business management has made substantial progress, but there are still many deficiencies。 To solve these problems, this paper put forward some measures to help improve the operation mode of the enterprise, optimize the enterprise financial management, improve the information security management system of the enterprise to help the enterprise  development more and more better。

Keywords: Internet; Enterprise Operation Management; Financial Management

目录

0 引言 1

1 互联网环境中现代企业的背景 2

1。1现代企业的概念 2

1。2 互联网环境中现代企业的发展 2

2 互联网对现代企业运营模式的改变 3

2。1 企业生产经营方式的改变 3

2。2 企业竞争优势的改变 5

2。3 企业客户关系管理的改变 5

2。4 戴尔公司运营模式案例分析 6

3 互联网在现代企业财务管理中的应用 9

3。1 企业财务管理的影响 9

3。2 企业运营成本的节约 10

3。3 企业网络化财务管理的风险与防范措施 12

3。4伊利集团网络化财务管理案例分析