药品FLASH广告片设计与制作+文献综述
毕业论文关键词： 药品；广告；元胡止痛滴丸；设计； flash；
The design and production of " Yuanhuzhitong dropping pills" drug advertisement
Abstract: Flash is a animation tool about the web interactive, it is belongs to Macromedia company. You can use Flash software to create basic animation, multilayer animation and sound merge, import materials, creating and using components to add animation effects, a test animation work. With the current popularity of the network widely promoted and flash operating software, flash business advertising has emerged as a new form of advertising more and more businesses are concerned and use. The main subject of the project is to use the flash, Photoshop and other multimedia software to complete "Yuanhuzhitong Dripping Pill" drug commercials design and production, including commercial production, background music clips, narration, post-integration. It requires the ability to understand this graduation design objects "Yuanhuzhitong Dripping Pill" product characteristics, while learning to express ideas and themes of video clips advertising film production method, combining a variety of multimedia expression, image, animation, video, art word, sound and other multimedia information to show the comprehensive integration and topics.
Keywords: Drugs; advertising; Yuanhuzhitong dropping pills; design; flash;
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 引言 1
1.2 FLASH的概述 2
1.2.1 简介 2
1.2.2 Flash的发展 2
1.2.3 Flash广告的特点 3
1.2.4 Flash的发展前景 4
1.2.5 Flash的应用领域 5
1.3 药品广告片设计与制作的现状与发展趋势 6
1.3.1 国内外研究现状与水平 6
1.3.2 发展趋势 6
1.4 本课题的目的和意义 7
2 分析 8
2.1 课题项目 8
2.2 设计方案构思 8
2.3 素材准备 8
2.3.1 图片素材 8
2.3.2 音频素材 9
2.3.3 视频素材 10
2.4 本课题的重难点分析 10
2.4.1 重点分析 10
2.4.2 难点分析 11
3 设计 12