C#+sqlserver客户关系管理系统的开发
毕业论文关键词： 客户关系管理系统；管理系统；数据库；企业和客户关系
The Development of Customer Relationship Management System
Abstract： The development of customer relationship management system mainly aims at the management of customers’ relationship. Customers, are the resources extremely important for each company, so the reasonable management of customer resources is closely related to the survival and development of the company. Customer relationship management system, can be called CRM system for short, this system is the important measure introduced to improve the relationship between the companies and chains of each customer. A CRM system as the main platform which manage the relationship of company and customers, can not only play the role of resource integration through customer relationship management, but also record business activities between companies and the customers. The system use visual studio2010 and SQL server2005 to implement the management of customer information, statistics and analysis, query and administrator permissions to the system, and other functions. As an increasing number of smes(small and medium-size enterprise) in recent years, the demands for customer management system will also be increased. Therefore the customer relationship management (CRM) system is practical, is supposed to have a good application prospect and a wide range
of group to use. Addition, with the development of computer technology and network technology, CRM system’s function will also continually have development and improvement. This system can also be modified appropriately again according to the specific situation of the practical application, in order to better adapt to the practical application. This paper will detail the whole process of customer relationship management system development and design.
Keywords: CRM；management system；database; the relationship between enterprises and customers
目录
摘要： ii
Abstract： ii
目录 vi
1 绪论 1
1.1 课题背景 1
1.1.1 研究意义 1
1.1.2 系统的特点 2
2 调查 4
2.1 研究现状 4
2.1.1 国外现状 4
2.1.2 国内现状 4
3 分析 5
3.1 系统开发的意义 5
3.2 系统架构分析 5
3.3 系统的可行性分析 5
3.3.1 技术可行性分析 6
3.3.2 经济可行性分析 6
3.3.3 运行可行性分析 7
3.3.4 可行性分析总结 7
3.4 用户群体与市场分析 7