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摘要家电行业作为我国国民经济支柱性产业，在经济发展中发挥着越来越重要的作用。近几年来，我国家电业的消费升级态势比较明显，产业升级已经成为行业发展的主旋律。中国家电协会秘书长徐东生指出，鉴于近期中国宏观经济发展比较平稳，加上国际经济环境的改善，可以预见2014年中国家电业发展将延续2013年的稳健走势，表现有可能更为积极。近几年中国进入了消费升级的历史时期，消费者越来越青睐于品质优越、时尚美观、节能环保的中高端产品。另外，随着年轻一代消费者逐渐成为家电消费的主要力量，他们的消费习惯和消费模式的转变也促使家电业酝酿渠道变革。事实上，近两年网络销售异军突起，电商已成为改变家电渠道格局的重要力量。主流家电企业通过前两年的试水，目前也主动顺应这一潮流并开始对线上、线下的产品线统筹安排。因此，利用数据分析的方法，可以评估家电业中上市公司的绩效评估，以研究家电业的发展趋势。45077
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【毕业论文关键字】家电行业；数据分析；绩效
Abstract
Household electrical appliance industry as the pillar industry of our national economy, plays a more and more important role in economic development. In recent years, China's household electrical appliance industry consumption upgrading trend more obvious, industrial upgrading has become the main theme of the development of the industry. Chinese Appliances Association Secretary General Xu Dongsheng pointed out that, given the recent Chinese macro-economic development is relatively stable, with the international economic environment improvement, can foresee steady trend in 2014 Chinese development of home appliance industry will continue in 2013, performance may be more active. In recent years China enter the upgrading of consumption historical period, more and more consumers favor to superior quality, fashionable appearance, energy saving and environmental protection in high-end products. In addition, along with the young generation of consumers has become the main power consumption of household appliances, household electrical appliance industry is also brewing channels prompted changes in their consumption habits and consumption patterns. In fact, in recent two years network sales is being emerging, e-commerce has become an important force to change in home appliance channel pattern. The mainstream household appliance enterprises through the first two years of testing, at present also take the initiative to conform to this trend and the start of the line, line product line overall arrangement. Therefore, with the method of data analysis, we can evaluate the performance evaluation of listing Corporation in the home appliance industry, household electrical appliance industry to the development trend of the research on.
【Key words】household electrical appliance industry; Data analysis; performance
目录
摘 要 I
Abstract II
一 引言 1
二 概念与方法 1
1 主成分分析法的来源及概念 1
2 主成分分析法的主要步骤 1
三 模型构建 2
1 选取样本以及数据来源 2
2 建立综合评价指标体系 3
四 实证分析 3
五 结论 7
参考文献 9
一 引言
家电行业是我国最早实现与国际接轨的行业之一，而且作为一个市场总容量接近万亿的行业在中国经济生活中的地位不能忽视。近几年来，以IT为主的高新产业维持上升趋势，而家电行业作为传统行业已进入饱和的市场状态，呈现利润率下降及经营危机。但是，具有技术实力和品牌能力的家电企业在激烈的竞争环境中却平稳运行，也没有对家电行业丧失信心。随着家电行业的发展步伐加快，通过同业对比找出差距，进一步改善管理、提高服务、增强其核心竞争力。本文希望通过同业对比，给家电行业投资者提供参考意见，做出适当风险规避，获得更多盈利。