摘要：随着我国经济的快速发展，互联网技术的普及，电子商务平台已经成为人们生活中不可或缺的一部分。网上购物与传统购物模式不同，它打破了地域，时间的限制，同时可以使消费者更便捷地进行购物信息收集和购买商品。而对于大学生来说，他们对网络购物最为敏感，也比较容易接受网络购物。同时大学生正处于青春年华，渴望能够向外界展示更好的自己，而服装则是展示自己的一种重要途径。所以，由于网购的便捷性、以及选择的多样性，网购服装在大学生群体中变得越来越受欢迎。

本文以在校学生为调查对象，通过调查问卷的形式，从多个方面对大学生网购服装情况进行调查。得到并整理数据后用统计软件对其进行处理，生成相应的简单图形，以便了解大学生网购服装的基本情况；随后对大学生网购服装因素和网购满意度进行方差分析、独立样本T检验、相关分析、列联表分析等多种分析方法进行检验；最后，针对在网购服装过程中出现的一些问题，提出相应的对策与建议，帮助大学生树立正确的消费观念，减少网络购物的盲从性，从而达到理性消费。关键词：网购服装现状；数据处理；统计分析

Abstract：With the rapid development of China's economy, the popularity of Internet technology, e-commerce platform has become an indispensable part of people's lives. Online shopping is different from the traditional shopping model, it breaks the  geographical, time constraints, while allowing consumers to more easily carry out shopping information collection and purchase of goods. For college students, they are the most sensitive to online shopping, but also easier to accept online shopping. At the same time college students are in their youth, eager to be able to show their own better, and clothing is an important way to show their own. Therefore, due to the convenience of online shopping, as well as the choice of persity, online shopping clothing in the college students become more and more popular.

In this paper, Jiangsu University of Science and Technology students as the survey object, through the form of the questionnaire, from a number of aspects of college students online shopping clothing to investigate. To obtain and collate the data after the statistical software to deal with it, generate the corresponding simple graphics in order to understand the basic situation of college students online shopping clothing; then  college students online shopping clothing and online shopping satisfaction analysis  of  variance, independent sample T test, correlation analysis, Analysis of contingency tables. Finally, in view of some problems in the process of online shopping clothing, put forward the corresponding countermeasures and suggestions to help college students to establish a correct concept of consumption, reduce the blindness of online shopping, so as to achieve the rationality of the online shopping process, consumption.

Key word： The status of online shopping clothing; Data processing；   Statistical Analysis

目录

第一章绪论 1

第二章大学生网购服装现状统计 3

2.1大学生网购服装的现状 3

2.1.1大学生网购服装的性别特征 3

2.1.2大学生网购服装的年级特征 3

2.1.3大学生网购服装的金额特征 4

2.1.4大学生网购服装的频率特征 5

2.1.5大学生网购服装的满意程度 6

2.2影响大学生网购服装的因素统计