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摘要：改革开放后，特别是步入20世纪以来，随着我国经济水平的不断发展，作为一个朝阳产业，我国的体育产业得到了迅猛发展。而足球产业作为整个体育产业的主力兵与引领者，其发生的革新与进步是非常显著的。本文试图对我国的足球产业发展状况进行研究，分析中欧的足球产业发展水平的差异。本文分为五个部分，第一部分介绍国内外研究现状以及文章的研究目的和意义；第二部分介绍我国足球产业发展现状，主要介绍我国职业足球俱乐部发展现状；第三部分为文章重点部分，介绍欧洲职业足球俱乐部发展现状并对中欧职业足球俱乐部产业化发展现状进行对比，主要从品牌建设，俱乐部体系建设，场馆建设，运动员薪资，球队文化五个方面进行分析；第四部分是分析我国足球产业发展存在的问题；第五部分得出结论并提出个人建议。48302
毕业论文关键词：体育产业；足球产业；产业
Abstract：Since the reform and opening up,especially since the 1980s, our sports industry which is a promising industry is developing rapidly with the development of economic.As the main part and leader of sports industry,football industry was witness a definite revolution and improvement.This papers attempts to research on the development of football industry in our country,analyzes the differences in the level of development of the football industry between China and Europe.This paper is pided into five parts.The first part introduces the research status at our country and abroad,as well as the purpose and significance of the study.The second part introduces the present situation of the development of football industry in China,mainly introduces the football clubs.The third part is the key part of the article, introduce the current situation of the development of professional football clubs in Europe and carries on the contrast between China and the EU on the professional football club industry development status, mainly from the brand building, the club system
construction, the venue construction, the athlete salary construction, cultural construction five aspects carries on the analysis.The fourth part is the analysis of the problems in the development of China's football industry.The fifth part draws a conclusion and puts forward some personal suggestions.
Keywords:sports industry;football industry;industry
目 录
绪论1
一、研究综述2
（一）研究的目的和意义.2
（二）国内外研究现状.3
二、我国足球产业发展现状4
（一）中超联赛及各俱乐部的收入来源.4
1、门票收入4
2、广告收入4
3、赞助商投入5
4、球员卖出收入5
（二）我国职业足球俱乐部产权结构及人力资源状况.5
1、中超俱乐部产权结构分析5
2、中超俱乐部人力资源分析6
三、中欧职业足球俱乐部间对比8
（一）品牌建设对比.8
（二）俱乐部体系建设对比.8
（三）场馆建设对比10
（四）运动员薪资对比10
（五）球队文化对比11
四、我国足球产业存在的问题.13
（一）我国顶级职业联赛的竞技水平有待提高13
（二）政府干预行为过多、职业足球收入分配不合理13
（三）俱乐部经营体制不合理，足球无形资产的开发利用不够13
（四）职业足球联赛的从业人员素质不高14