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Remains to be rich the kinds of sports, the sports can only meet the basic fitness requirements of bodybuilders, almost no innovation of sports. The club's facilities, equipment, environment and supporting facilities) is relatively single, almost the same. For the hardware facilities of the club also need more perfect, rich sports.
Staff training mechanism is not enough; Employees' professional ability needs to be improved and obtain certificate of the channel is not enough standardization; Service consciousness has yet to be. Only by establishing a sound mechanism of staff training, to cultivate talents to fit the development of club management, in the face of clutter channels of professional certificate, more need to raise barriers to entry, recruiting private coach real hard. Train service consciousness, improve service quality, to provide professional services.
Because of the great prospects of the development of fitness industry will naturally have more competitors, in the face of numerous competitors, need to complement each other, the absorption of director, draw lessons from domestic and foreign advanced management experience, the development of the club. Also want to have a win-win cooperation consciousness, actively cooperate with all parties, create better fitness environment.
Hope the research above, feelwell fitness club in the future operation and development has certain help, and hope that the future other fitness club in hangzhou city produce certain theoretical basis for the management and development.
毕业论文关键词：健身俱乐部； 杭州市； 现状； 发展。
Keyword:Fitness club; Hangzhou; The status quo. Development.
目录
中文摘要 3
英文摘要 4
1 前言 5
1.1 研究的目的及意义 5
1.2 文献综述 5
1.2.1 国外健身俱乐部经营现状的研究 5
1.2.2 我国健身俱乐部经营现状的研究 5
2 研究对象和研究方法 7
2.1 研究对象 7
2.2 研究方法 7
2.2.1 文献资料法 7
2.2.2 实地观察法 7
2.2.3 访谈法 7
2.2.4 调查问卷法 7
2.2.5 数理统计法 8
3 结果与分析 8
3.1 国家政策法规对健身俱乐部经营的影响 8
3.2 菲力伟健身俱乐部的经营现状 8
3.2.1 俱乐部的硬件设施 8
3.2.2 俱乐部员工的情况调查 8
3.3 健身者的情况调查 10
3.3.1 健身者的数量和结构 10
3.3.2 健身者的年龄结构 10
3.3.3 健身者的健身需求和频率 11
3.3.4 健身者对俱乐部员工的专业性以及服务的满意程度 11
3.3.5 健身者对俱乐部内部设施的满意程度 12
3.4 俱乐部经营存在的问题 12
3.5 俱乐部发展的对策 13
3.5.1 关于遵循国家政策法规的建议 13
3.5.2 关于开设多种运动项目的建议 13
3.5.3 关于提升员工专业性以及完善服务的建议 13
3.5.4 关于完善内部设施的建议 13
3.5.5 关于建设完备的培训机制的建议 13
3.5.6 关于合理利用外部竞争的建议 13
4 结论与建议 13
4.1 结论 13
4.2 建议 14
参考文献 15
致谢 15
附录1 16