摘  要：随着经济的发展，淮安市健身会所数量逐年增长，互联网的发展，健身会所的营销方式也在发生着变化，由传统的电视媒体广告，到彩页传单，现在他们也逐渐开始关注网络营销，并大力发展网络营销，利用互联网寻找新的商机。为健身会所自身发展开拓了新的营销渠道。由于我国的信息网络构建起步晚，普及网络营销知识滞后，导致了我国健身会所对于网络营销这一新的营销方式在了解和认识方面的不足。尤其是健身会所行业，缺乏专业机构的指引，对当前网络营销主流发展趋势缺乏实时性的了解，使得健身会所在进行网络营销活动过程中遇到很多问题，走了很多弯路，甚至造成了很多不必要的经济损失。本文在介绍网络营销的发展历程后，结合淮安市健身会所网络营销现状以及淮安市健身会所网络营销存在的问题，提出淮安市健身会所发展网络营销的对策。67381

毕业论文关键词：淮安市健身会所，互联网，网络营销，对策

Abstract: with the development of economy, Huaian City fitness club number increased year by year, along with the development of Internet, the fitness club marketing mode is changed, the traditional TV media advertising, to color leaflets, now they have gradually started to pay attention to the network marketing, and vigorously develop the network marketing, using the Internet to search for new business opportunities. For the fitness club's own development has opened up new marketing channels. Because our country information network construction started late, the popularization of the network marketing knowledge lags behind, resulting in China's fitness club for the lack of network marketing of this new marketing mode in the understanding and understanding of the. Especially the fitness club industry, lack of professional agency guidelines, lack of real-time understanding of the current mainstream network marketing development tendency, makes the fitness club encounter many problems in network marketing activities in the process, leaving many detours, and even cause a lot of unnecessary economic loss. In this paper the development process of network marketing, combined with the existing situation of Huaian City Fitness Club of Huaian City fitness club network marketing and network marketing problems, put forward countermeasures for marketing development of network fitness clubs in Huaian city.

Keywords: fitness club， Huaian City Internet， network marketing， strategy

目  录

1  前言 3

2  网络营销及与传统营销对比 3

2.1  网络营销的概念 3

2.2  网络营销与传统营销的区别 3

3  研究结果 5

3.1  淮安市健身会所概况 5

3.2  淮安市健身会所的网络营销现状 5

3.3  淮安市健身会所的网络营销的发展机遇 6

4  分析与讨论 7

4.1  营销意识不强 7

4.2  网络平台功能过于简单 8

4.3  缺乏有效的绩效评价 8

4.4  互联网发展区域性不平衡 8

5  淮安市健身会所营销问题解决方案 9

5.1  更新营销观念，强化网络意识 9