[9] 张冉.国外非营利组织品牌研究述评与展望.《外国经济与管理》 第11期.2013
[10] Nathalie Kylander & Christopher Stone.The Role of Brand in the Nonprofit Sector.The Hauser Center for Nonprofit Organizations Harvard University.2011
[11] Alan Tapp.The use of brand management tools in charity fund raising.Coventry University.1996