谈播新闻向说新闻过渡的社会动因
关键词：播新闻；说新闻；社会动因
On Social Causes Resulting in the Transition from News Reading to News Talking
Abstract：In China, there are various styles in the existing news broadcasting, among which the most common ones are news reading and news talking. These two expressing ways in TV programs are playing an important role. Driven by the trend of the times, audiences put forward increasing demands on forms of broadcasting. In addition, broadcasting modes in news programs are also undergoing revolutionary changes, gradually forming the wave of so-called news talking. Under the trend of pursuing interaction with audiences, news talking has come into being as a form of news broadcasting. With its unique flexibility and freshness, news talking has won the public's affection. During the transition process from news reading to news talking, its social causes are worth exploring. Through studying the background generating news reading and news talking, the paper contrasts their advantages and disadvantages to reveal social causes leading news reading to transit to news talking. By exploring these social causes, it also forecasts forms of news broadcasting in the future.
Key Words：news reading；news talking；social causes
目 录
摘 要 1
Abstract 1
一、播新闻与说新闻的轨迹回望 2
（一）延安新华广播电台开启了播新闻的模式 2
（二）《凤凰早班车》开创了说新闻的先河 3
（三）播新闻与说新闻优劣对比 3
二、播新闻向说新闻过渡的社会动因 4
（一）快速传播的需要 4
（二）受众时代的要求 5
（三）新闻互动性的推动 5
（四）先进传播技术的支持 6
三、未来新闻播报形式展望 7
（一）“播”与“说”紧密结合 7
（二）新闻节目与网络媒体的结合 7
参考文献 9
谈播新闻向说新闻过渡的社会动因
新闻节目是大众了解新闻时事的重要渠道,“播”与“说”是当今新闻报道的两种主要形式。播新闻的概念我们很容易理解，就是新闻播音员严格按照新闻稿件的表达方式将新闻内容播报出来。说新闻与播新闻的不同之处在于，说新闻常把新闻稿件当作腹稿，节目主持人组织好语言，更加口语化的将新闻内容说出来。说新闻与播新闻的风格截然不同，传播的效果也大不同。本文通过探析播新闻与说新闻的产生背景，对比播新闻与说新闻的优劣，谈播新闻向说新闻过渡的社会动因。
一、播新闻与说新闻的轨迹回望
播新闻，我们可以理解为新闻播音。从广播电视事业的起步开始，一直延续发展到现在，并成为经典样式，如今我们最熟悉的《新闻联播》便是播新闻的播报形式。伴随着社会文化的发展，人民文化修养的提升，大众对新闻播报形式要求也在逐步提升。近年来，新闻播报样式向着新的形式演变，出现了说新闻的新形势。对于说新闻的形式大家并不陌生，早在1998年4月1日凤凰卫视中文台的《凤凰早班车》便以全新的形象展现在观众的眼前。主持人陈鲁豫亲和大方、着装朴素，以一位好朋友的形象出现在镜头前，她用自然的口吻，柔和的声音，放松的状态主持着这档新节目。这种播报形式深受观众的喜爱，自此以后，说新闻的播报形式都得到了推广。
上一篇：央视节目主持人形象设计探析