论游戏博弈挑战秀节目的策划
毕业论文关键词：策划；泛娱乐化；创意
Study on Planning of Game Playing Challenge TV Show
Abstract：Serving as a kind of medium texts which carries the current specific cultural significance, Game Playing Challenge TV show has been given a unique cultural logic and connotation. Meanwhile, how to adjust and renew the form of this type of show to ensure its novelty has therefore become a necessary focus to discuss. Accompany with the improvement of public culture living standard, various intelligence developing cultural products turn to their blooming period. However, compared to other TV shows, homogenization tendency as well as obvious designing defects of such programs now seriously limits the development of themselves. This paper, based on the research of existed problems of Game Playing Challenge TV Show, analyses its possible developing potential and improving methods in the future. Simultaneously, in accordance with the abroad triumph experiences and development history, this paper also proposes a possible measure and theory support to achieve a remarkable progress for the Game Play Challenge TV Show of China.
Key words：planning; pan-entertainment; originality
目 录
摘 要 1
Abstract 1
一、电视节目策划概述 2
（一）电视节目策划概念 2
（二）电视节目策划的重要性 2
二、游戏博弈挑战秀节目成功策划的元素分析 3
（一）主持人策划契合节目形式 3
（二）品牌策划符合节目主旨 4
（三）形态策划展示节目内涵 4
（四）创意策划增大节目看点 5
三、游戏博弈挑战秀节目策划的不足之处 5
（一）节目主旨策划泛娱乐化过强 5
（二）环节设计策划痕迹过重 6
（三）节目内容策划缺乏创新能力 6
四、博弈类节目策划的改进策略 7
（一）坚守定位，主题策划要明确 7
（二）提升品位，程序策划要规范 7
（三）把握反馈，内容策划要创新 8
参考文献 10
论游戏博弈挑战秀节目的策划
游戏博弈挑战秀节目早在19世纪末期就开始作为一种新兴的节目形式正式在荧屏中异军突起。各个电视台百花齐放、激烈竞争中造就了许多优秀的节目。像中央电视台的《幸运52》、《开心辞典》、河北卫视的《明星王》等，这些节目相继播出后，得到了观众的青睐和好评，并取得不俗的收视率。但随着节目的快速发展，节目弊端也日益显现。不久这些节目相继停播，游戏博弈挑战秀节目随之也陷入瓶颈期。本文将以游戏博弈挑战类的一批典型节目为范本，从策划的角度分析这类节目在今后的发展中应该如何突破。
一、电视节目策划概述
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