论湖南卫视电视节目的编排策略
毕业论文关键词：电视节目编排；受众；湖南卫视
Discussing Television Programming Strategy
——Using HNTV to be an Example
Abstract: Television programming is a creatively work that deploy limited program resource of channel best, get the first-rank result and improve audience rating. This thesis is going to use document research and case study, which use arrangement of Hunan Satellite TV (HNTV) for model, the analyze, which is for idiomatical arrangement of HNTV, include zonal arrangement what is for the purpose of cultivating audience viewing habits, antagonism arrangement which shows feature of HNTV, checkerboard arrangement which enrich programming styles or schedules and discrepancy arrangement is improving competitiveness.Accordingly, the thesis summarizes the question what is programming would rather arrange than improve program quality and also arrangement is short of integral consciousness now day. Finally, combining present characteristic of China’s TV media, it puts forward a way that break though traditional TV arrangement.Hopefully that is consulted by moving of series that like TV media looking for new programming ways, enhancing comprehensive strength of TV channel, enlarging channel’s market occupancy, setting up the brand image, improving the efficiency of the television media etc.
Key Words: Television programming; audience; Hunan Satellite TV
目 录
摘 要 1
Abstract 1
一、电视节目编排概述 2
（一）电视节目编排的概念 2
（二）电视节目编排的功能 3
二、湖南卫视节目编排策略分析 3
（一）带状播出，培养受众收视习惯 4
（二）对抗编排，彰显本台特色 5
（三）棋盘错落，丰富节目样式 6
（四）田忌赛马，开辟收视新境 6
三、当前电视节目编排存在的问题 7
（一）重节目编排，轻节目质量 7
（二）节目编排缺乏整体意识 8
四、电视节目编排的突围之道 9
（一）储备综合型人才，进行节目创新 9
（二）立足本台定位，重视受众本位 9
（三）采用新式编排，提高节目收视 10
参考文献 12
论电视节目的编排策略以湖南卫视为例
随着时代的发展，电视媒体市场在逐渐成熟，以互联网络为代表的新媒体也开始步入人们的生活，电视媒体面临着日益加剧的竞争压力。电视受众的需求也越来越高，曾经以传播者为主的时代已经转变为要以受众为主，电视受众的收视爱好，收视习惯，收视方式决定着电视媒体的传播者们要怎样去做，怎样才能达到一定的传播效果，提高自身的市场价值和经济效益。在这样的传播环境下，电视节目编排就显得格外的重要。本论文将就电视节目编排这一问题展开研究，通过分析湖南卫视的编排特色，提出当前电视节目在编排方面的问题并就这些问题提出建设性意见。