摘 要:伴随电视传媒事业的发展,生活服务类节目以传递实用信息为特点,不断推陈出新,成为了我国电视节目构成当中不可或缺的一部分。本文将在文献分析、个案研究的基础上融入观察法、比较研究法、交叉研究法,从生活服务类节目产生的背景、生活服务类节目的定义及分类和生活服务类节目的发展过程等方面,分析我国生活服务类节目的发展现状,并对活服务类节目的典型案例《交换空间》的成功之处和存在的问题加以论述,进而找出生活服务类节目存在的普遍问题并提出解决办法,来促进我国生活服务类节目更健康、更长久的发展。24635 毕业论文关键词:生活服务类;《交换空间》;受众需求;节目形态
On the Present Situation of Life Service Programs in Our Country and Development Proposal
——Take CCTV Swap Space for Example
Abstract: with the development of TV media, life service programs aiming to transfer useful information, constantly updating, become an indispensable part of TV programs constitute in our country. This text will be on the basis of document analysis, case study to blend in observation method, comparative approach, crossover method, form the background of life service programs, the definition and classification of life service programs and the development of life service programs etc. Analyze the present situation of our life service programs and to discuss something of success and existing problems of typical case Swap Space, and then to find general problems of life service programs and propose solutions, to promote our life service programs developing more healthily and muchly.
Key words: life service class; Swap Space; audience demand; program form
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