摘 要:当前,国内电视脱口秀节目的竞争日趋激烈,电视脱口秀栏目能否创新出新颖独特的电视脱口秀节目满足受众多元化、个性化的要求,对于电视脱口秀节目提高经济效益实现可持续发展具有十分重要的意义。论文概述《打鱼晒网》节目发展现状的基础上,对《打鱼晒网》节目的创新之处及创新过程中存在的不足进行分析,由此对如何使此类节目持续发展提出了建议:对节目进行准确化的定位;选择新颖的话题;注重主持人形象的塑造;注重栏目的品牌化营销。以期对我国电视脱口秀节目尽快突破“瓶颈”,步入创新的发展之路建言献策。5000
关键词:《打鱼晒网》;电视脱口秀节目;创新;网络新闻
Analyzing the Program Work by Fits and Starts
Abstract: At present, the domestic TV talk shows are in the increasingly fierce competition, For TV talk show programs' improving economic benefit and achieving continues deveopment, it is of important meaning to create novel and unique talk show programs to satify audiences' persified and inpidual requirements. Based on overview to Work by Fits and Starts program's current situations, the thesis analyzes its defects, and futher offers the programs achieve sustaining development, including: doing correct positing to the program chossing novel gambit, creating the host's fine image, focusing on the program's brand marketing, and so on. All of above is just to help the domestic TV talk show programs breaks through bottleneck and step into the healthy developing way.
Key Words: Work by Fit and Starts; TV talk show; innovation;netnews
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