摘 要: 近年来,因为受众对影视节目多元化需求的影响,湖南方言本土剧这种新兴电视剧形式开始火爆起来。《故事酒吧》、《一家老小向前冲》、《好汉一箩筐》等一些湖南本土剧因为其平民小切口贴近本土生活、多种方言打造地域文化符号、独特元素突显民俗风情、审丑艺术展现喜剧特色等优势,成功的掀起收视热潮,一度成为湖南地方电视台的独特风景。随着时间的推移,方言本土剧也由于文化差异阻碍推广、内容形式单一、选择本土演员的局限、法规禁令限制收视的弊端而面临发展瓶颈。独树一帜的湖南方言本土剧应通过提高平民意识的档次、提升文化底蕴、加大营销力度、实行各地内部传播等措施来进行整合优化,更好的生存和发展。24892 毕业论文关键词:方言;湖南本土剧;本土文化
Hunan Native Studies Show the Status
Abstract :In recent years , because of the impact of the perse needs of the audience for television programs, the local dialect drama of this emerging form of drama began to hot up , but also the rise in Hunan Province "dialect project", " story bar ", " move the whole family red "," hero a basket "and some drama because of its civilian Hunan native small incision close to local life , local dialects reflect geographical and cultural symbols, highlighting regional characteristics of Hunan culture , comedy style show cultural characteristics , setting off a successful local drama Hunan boom, which also became a local television station in Hunan " unique landscape". But with the passage of time, the local dialect dialect hinder the promotion of drama but also because the content in the form of a single , select the limitations of local actors , regulations bans viewership drawbacks and controversial . The drama in the mainstream Mandarin , Hunan dialect unique local drama by raising the grade of the civilian awareness, enhance the cultural heritage, increase marketing efforts , the implementation of other measures to spread around the internal integration optimization, Hunan local theater to survive and develop.
Key words : dialect ; Hunan native drama ; native culture
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