摘要：在科技迅速发展的当下，互联网已成为我国经济政治文化各方面发展的动力源。“互联网+”融合了云计算、大数据、物联网等技术,成为了社会和各业界追捧的热词，不断突破着人与人、人与物甚至是人与未来的连接。因此，如何利用“互联网+”思维来推进区域文化的传播与发展，使区域文化及其产品具有智慧化、个性化等特点，这是值得我们深入研究和探讨的问题。论文以“互联网+”与区域文化的发展作为研究对象，重点分析了在“互联网+”背景下区域文化传播发展的现状及其发展进程中亟待解决的一些问题，并就如何依托互联网来提升区域文化影响力的问题提出对策，以期区域文化在“互联网+”开启的新时代中产生更大的影响力。92721

毕业论文关键词：互联网+，区域文化，影响力提升策略 

Abstract：With the rapid development of science and technology, the Internet has become the driving force for all aspects of our economic and political culture。 "Internet +" is a blend of cloud computing, big data, such as the Internet of things technology, has become the social and popular words。 The industry constantly breakthroughs with people, people and things, and even people with connections for the future。 Therefore, how to use "Internet + thinking" to promote regional cultural transmission and development of the regional culture and its product has the characteristics of wisdom, the personalization,。 It is worthy of our in-depth study and discussion on the problem。 Paper with "Internet +" with the development of the regional culture as the research object, analyzed under the background of "Internet +" regional culture development present situation and some problems to be solved in the process of development。 And the problem of how to rely on the Internet to promote regional culture influence countermeasure is put forward, in the hope of regional culture in the "Internet +" open in a new era of greater influence。 

Keywords：Internet +,  Regional culture,  Strategies for promoting influence

目 录

引言 4

一、文献综述 5

（一）关于“互联网+”的研究 5

（二）关于区域文化的研究 6

（三）关于区域文化影响力的研究 6

二、相关概念界定 7

（一）互联网+ 7

（二）区域文化 8

（三）区域文化影响力 9

三、“互联网+”背景下区域文化影响力的判定指标 9

（一）历史积淀 10

（二）现代发展 11

（三）群众印象 12

四、“互联网+”背景下区域文化的发展现状 12

（一）发展势头迅猛，但内容渐显同质化、空心化 12

（二）投资与消费全面增长，但遭遇人才与技术瓶颈 13

（三）文化跨区域互动初显形，但“圈地”乱象频生 14

五、“互联网+”背景下提升区域文化影响力的对策 14

（一）凝练区域文化精神，增强区域文化自信