多屏时代体育转播的现象及趋势研究
关键词 多屏时代 体育赛事 转播 媒介
毕业论文外文摘要
Title More screen time sports broadcast phenomenon and trend
______________ ______research
Abstract
Time of multiscreens is a new concept, which essence is a process of media convergence. And as a form of a specific program ,sports broadcast has appeared a lot of new phenomena and trends in the era of more screen . The things which brought strong power to the development of the sports broadcast is The improvement of science and technology, the rapid development of the new media and the constantly improving of the legal system construction in the country,. The article will analysis the definition if multiscreens time, the effects of sports broadcasting that come from the development of sports broadcast in the country science and technology progress, rich media, events that standardization as well as the emergence of the new way of explanation .And at the same time,the research will combine related literature and communication theory to explore the phenomenon of sports broadcasting sports broadcast instance and trends.
Keywords Time of multiscreens Sports events broadcast medium
目 次
1 引言1
2 多屏的定义及多屏发展的现状2
2.1多屏的定义2
2.2多屏发展的现状2
3 体育转播的发展概况3
3.1 体育转播的内涵和起源3
3.2我国体育转播的发展3
4 技术手段的进步对体育转播的影响及趋势5
4.1 画面技术5
4.2声音技术6
4.3 新技术导致的体育转播趋势6
5 传播媒介的丰富对体育转播的影响及趋势7
5.1电视体育转播的新现象7
5.2网络体育转播的新现象8
5.3多媒介环境下体育转播的趋势9
6 体育赛事转播权的规范对体育转播的影响及趋势10
6.1 体育赛事转播权的内涵10
6.2 体育赛事转播权的规范和细分趋势10
7 新媒体形势下的赛事解说的现状及趋势12
7.1 交互性解说方式成为主流12
7.2 多路解说方式的出现12
7.3 体育转播中赛事解说的趋势13
结论 14
致谢 15
参考文献16
1 引言
多屏时代是一个崭新的概念，同时也是一个与时俱进的概念，在以前电视屏幕和电脑屏幕我们就已经称其为多屏了，之后平板电脑和智能手机屏幕也随之加入，再到如今户外大屏、车载屏幕、智能手表、谷歌眼镜等也被纳入其中。《失控》作者、《连线》杂志创始主编凯文•凯利认为，在多屏时代，屏幕与屏幕之间所组成的是一个生态系统。屏幕无处不在，相互依靠。主流媒体与社交媒体互相依存，并不存在一个能够自己完全独立的媒体。媒体的发展趋势是混合式的。由此，我开始关注在多屏时代背景下体育转播所出现的各种现象，并希望能够在现象分析的基础上对其未来发展的趋势加以一定的判断和预测。
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