论媒介融合背景下电视新闻传播的问题与对策
摘要媒介融合作为传媒业未来发展的趋势，促进了媒介内容、媒介形态和传媒集团资源的融合。在此趋势下，传统媒体与新媒体经历由竞争到融合的过程。传媒环境的改变对电视新闻传播产生深刻影响，比如对电视新闻信息采集方式、传播方式、受众接受、从业人员等多文度影响。电视新闻在发挥自身优势的基础上，积极与其他媒介融合中呈现出新特点，如电视新闻直播常态化、跨地区发展、跨媒介发展等。然而，激烈的竞争也使电视新闻传播出现一些新问题，诸如内容趋同化、泛娱乐化、现实批判功能弱化、电视新闻报道程式化以及人文精神的失落等，这些都影响了电视新闻的真实性、权威性，造成了受众的流失。从理论和实践多方面考虑，提出应对之策为：保持电视媒体权威性、公信力；加强电视新闻的规范与监管；推进直播常态，创新互动交流方式；培养品牌效应，提高节目质量和文化品位等。5590
关键词 媒介融合 电视 新闻传播 新媒体 受众
毕业论文外文摘要
Title TV news spread problems and countermeasures
under the background of media mergence
Abstract
As the future development trend of media industry, media mergence promotes the integration of media content, media form and media group resources. In this tendency, the traditional media and new media experience from the competition to the fusion. The changes of media environment exert a profound effect on the TV news spread, such as the TV news information collecting method, mode of transmission, the audience accept, and media workers. On the basis of its own superiority ,TV news has taken on some new features when it intergrates with other media, such as live broadcast of normality, cross-regional, cross media development etc. However,the fierce competition also makes TV news spread appear some new problems, such as the assimilation content, the recreation turn , and the realistic critical function weakening,TV news reports routine and the lost of humanistic spirit,which influenced the authority of television news and caused the loss of the audience. With the consideration of theory and practice, it puts forward corresponding solutions : keep the authority and credibility of TV media; strengthen the standardize and supervision of TV news; promote live normal, and the innovative interactive communication; cultivating brand effect to improve the quality and culture grade of programs, etc.
Keywords media convergence TV news communication new media audience
目 次
1 引论 1
2 媒介融合发展及其对电视新闻传播的影响 2
2.1媒介融合的内涵与发展态势 2
2.2媒介融合对电视新闻传播多文度的影响 5
2.3媒介融合背景下电视新闻传播的特点 7
3 媒介融合背景下电视新闻传播的存在问题 9
3.1电视新闻传播内容趋同化 9
3.2电视新闻传播的泛娱乐化 10
3.3电视新闻传播内容现实批判功能弱化 11
3.4电视新闻报道程式化、同质化——以会议新闻为例 12
3.5电视新闻传播中人文精神的失落 12
4 媒介融合背景下电视新闻传播的应对策略 14
4.1保持电视新闻传播权威性、公信力 14
4.2加强电视新闻传播的规范与监管 15
4.3推进直播常态，创新互动交流方式 16
4.4培养品牌效应，提高节目质量和文化品位 17