国手机电视发展现状分析
关键词：手机电视；便携性；留存性；互动性
An Analysis of the Development of Chinese Mobile Phone TV
Abstract：Along with the development of mobile technology and Internet, the cellular television industry emerged since 2004. After that the maturation of mobile phone hardwares promoted the swift popularity of mobile TV business. The reason that cellular television favored by the user community lies in that the cellular television displays’ surpassing traditional broadcast television with numerous merits. This article firstly analyzes the development course of cellular television, then based on this analysis, elaborates cellular television’s superiorities of having the carrier portability and content preservation as well as depth interactivity and other superiorities, and further more pointed out some issues in its developing process. Finally, in view of these issues, the author proposes to strengthen supervision, reduce the operational cost, and pay great attention to content construction and other measures, hoping to provide certain reference for the healthy development of cellular television.
Key Words：Mobile TV；Portability；Preservation；Interactivity
目 录
摘 要 1
Abstract 1
一、手机电视概述 2
（一）手机电视的界定 2
（二）手机电视的发展概况 2
二、手机电视的优点 3
（一）手机作为载体有很强的便携性 3
（二）手机电视的内容有很强的留存性 4
（三）手机电视与传统电视相比具有双向互动性 4
（四）手机电视媒体化 4
三、目前手机电视发展中存在的问题 5
（一）手机电视产业缺乏有效监管 5
（二）手机电视业务代价高 6
（三）内容的创新性不够 6
四、手机电视的发展策略 7
（一）加强手机电视业务监管 7
（二）降低手机电视业务使用成本 7
（三）注重手机电视的内容建设 8
参考文献 9
中国手机电视发展现状分析
手机的普及，特别是近几年来智能手机的普及，给手机电视业务在国内的发展带来了新的机遇。手机电视作为一种新媒体，已经越来越多的融入到人们的生活当中去，其内容更丰富，传播更快捷，受很多人追捧，甚至对整个社会都产生了深刻的影响。因此，有必要充分了解手机电视并对其在国内的发展现状进行分析探讨。
一、手机电视概述
“人类传播的发展史就是一个人类在生产和交往活动中不断创造和使用新的传播媒介,使社会信息系统不断走向发达和完善的历史。” 依据著名学者麦克卢汉的媒介即人的延伸的观点，手机电视作为一种新的传播媒介成为人类感官新的延伸，深刻地影响着人们的工作和生活。
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