论春节联欢晚会的现状及改革+文献综述
关键词：春节联欢晚会；发展；困境；创新
Situation and Reform of the Spring Festival Gala
Abstract：CCTV Spring Festival Gala has become a Chinese TV literary and art circles big boss, has great influence. With the progress of the times, has also appeared some problems, in recent years, the Spring Festival party broadcast before and after the onset of a look before everyone looking forward to see the strange phenomenon, criticism after continuous sound. Thus, our study on a lot of documents, books, video and other data show there found ratings and focus down through the program, mode, local TV Special Spring Festival Gala poses a threat to these problems on the CCTV Spring Festival Gala, find out the causes of these problems are the audience appreciate level unceasing enhancement, director keen on past experience, the lack of win support among the people the excellent program. The Spring Festival Gala and audience contact, science and technology, the choice of actors, director of the arrangement of the four aspects to reform method, reduce the questioning voice, so that the Spring Festival Gala towards a more healthy direction, more favored by the audience
Key Words: Spring Festival; development; plight; innovation
目 录
摘 要 1
Abstract 1
一、春节联欢晚会的概述 2
（一）春节联欢晚会的发展历程 2
（二）春节联欢晚会的意义 2
二、春节联欢晚会的困境 3
（一）收视率和关注度下降 3
（二）节目流程模式化 4
（三）面临地方卫视特色春晚的竞争 4
三、春节联欢晚会陷入困境的原因剖析 4
（一）受众欣赏水平的不断提高 5
（二）编导热衷以往经验 5
（三）缺少深入人心的精品节目 6
四、春节联欢晚会的改革措施 6
（一）亲民——把春晚与观众紧密联系起来 7
（二）科技——舞美灯光中高科技的运用 7
（三）演员——专业与群众的结合，新与老的结合 8
（四）编导——打破常规的节目编排模式，推陈出新 8
参考文献 9
论春节联欢晚会的现状及改革
如今，在我们迎接新年的到来时，全家人坐在电视机旁观看春晚，已经成为很多人过年的主要内容之一。春晚从1983年的第一届春晚的开播一直到现在已经连续播出了30个除夕夜，如今也被称为了为中国人的“新民俗”。这么多年来，春晚为人们留下了许许多多经典的节目，是中国的综艺节目的楷模。但是近几年来，春晚遭到的非议也越来越多，春晚怎样才能永远成为人们心中的最爱，成为了我们需要思考的问题。
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