从《职来职往》看求职类电视节目的发展
关键词：求职类电视节目；《职来职往》；创新
Search the Development of Class Television Program from the "JOB TO POST TO" Job
Abstract: Today, after the financial crisis, job-hunting TV appearance along with the increasing of domestic employment situation, and in the face of the increasing of employment population, and also won the audience's favor. In December 2010, the China Education Channel and JIANGSU TV jointly launched the "JOB TO POST TO" and drive the job class television program a new round of development. Though job search class television program as a special TV program, people’s understanding of it is still controversial. The author will from the innovation of " JOB TO POST TO " , this thesis will interpret the development of job class television programs , explore the existing issues of homogenization, vulgarization, falsification , and propose development strategies concerning making innovation, building quality programs, strengthening the sense of social responsibility in hope of providing beneficial references for the development of the same television programs.
Key Words: job search class television program; "job to post to"; innovation
目 录
摘 要 1
Abstract 1
一、求职类电视节目概述 2
（一）求职类电视节目的界定 2
（二）求职类电视节目的基本特征 2
二、求职类电视节目发展中的创新 4
（一）节目理念的创新 4
（二）节目形式的创新 5
（三）节目规则的创新 6
（四）节目品牌的创新 7
三、求职类电视节目发展中的现存问题 8
（一）节目形态同质化，缺乏原创 8
（二）节目内容低俗化，缺乏深度 8
（三）节目利益至上，缺乏责任感 9
（四）嘉宾作秀痕迹重，身份不实 9
四、求职类电视节目现存问题的应对策略 9
（一）推陈出新，突出原创 9
（二）提升审美品，打造精品节目 10
（三）增强媒体责任意识，完善社会监督体制 10
参考文献 12
从《职来职往》看求职类电视节目的发展
“在我国，真实电视是一个在成长中的、非虚构的娱乐节目,它是使杂交节目格式发生广泛变化的一部分” ，而求职类电视节目就是一档变化中的典型节目。当前求职类电视节目在国内并非新的产物，在国外曾先后出现过《学徒》、《天桥骄子》等电视求职节目，国内也曾一度推出过《赢在中国》和《绝对挑战》等节目，但都因收视效果不佳，而淡出观众的视野。2010年12月求职类电视节目再度复出，以《职来职往》为代表的多档求职节目，不仅赢得了高收视率，也掀起了一轮创办求职类电视节目的热潮。求职类电视节目的迅速崛起，必然有其独特的发展优势，也必然存在许多不足，对节目的全面探究将对节目发展起到至关重要的作用。