摘要：随着影视IP(Intellectual Property)一词在国内影视产业的兴起，我国影视行业进入了一个全新的“IP时代”。然而，IP的开发在为国内影视行业注入新鲜血液和带来巨大利润的同时，也因我国影视产业仍处于初期探索阶段且并无章法可言而衍生出众多乱象与弊端。全文主要全面梳理近几年影视IP的现状，首先从关键时间节点和重大标志性事件入手，探究IP发展的背景，研究我国IP从诞生到大热的历程、IP热的成因、主要的IP类型、开发形式、和发展趋势。从中解析其发展过程中所暴露出的不足之处。再以典型个案为论据，对比国际成功经验，深入探究我国影视IP开发中的问题与弊端，并运用文化产业管理专业理论与专业视角，分析、解决问题。提出相应对策，为今后国内IP产业的发展提供有参考价值的建设性意见。42725

毕业论文关键词： 影视IP；问题；开发；对策

The Status, Problems and Countermeasures of the Intellectual Property development in China’s Film and Television Industry

Abstract: With IP (Intellectual Property) rises in the domestic film and television industry, China's film industry has entered a new "IP era." IP development of the domestic film and television industry has injected fresh blood and brought huge profits, but our film and television industry is still in the exploration stage and has no experience at all. It has causes so much chaos and a number of drawbacks. This thesis analyzes the status of the IP development in recent years. From the beginning, the thesis explores the background of IP development and explains why and what causes the IP hot, the main types of IP develop forms and the trends of IP development from the key nodes and major milestones in order to parse the deficiencies from its development process. Then the thesis uses many typical cases as its argument and compares them to the international success cases. The thesis explores problems and disadvantages of IP video development deeply by using the professional cultural industry management theory and perspective, analyze and solve problems. Propose to provide valuable and constructive input for the future development of the domestic IP industry.

Keywords: Intellectual Property; film and television industry; problems; development; solutions

目 录

绪 论 1

(一) 研究背景 1

(二) 研究目的与意义 1

(三) 国内外研究现状 1

一、 国内影视IP开发现状 3

(一) 国内影视IP发展溯源 3

(二) 国内影视IP的主要类别 4

(三) IP开发的主要形式 7

(四) 发展趋势 9

二、IP热的原因分析 11

(一) 既有受众基础的保驾护航 11

(二) 优质作品题材匮乏 11

(三) 成功案例的引领作用 12

(四) 现代生活的泛娱乐化 12