摘要：自媒体时代，随着网络通信技术的不断发展，网络通讯工具亦随之普及，信息传播的门槛也在日益降低。越来越多的公民加入到了传播者的队伍中，从而造成了信息的泛滥。但事情的两面性还是让人们对新媒体的到来喜忧参半，虽然给人们带来的是沟通交流的便捷，但也让人们受到谣言的困扰。本文采用举例论证的方法分析探究谣言在突发事件中的特点及传播方式，详细介绍了塘沽爆炸案中的谣言的表现，分析了谣言的种类,总结了内容的煽动性，并结合自媒体时代谣言的传播特点总结出天津塘沽爆炸案中谣言传播的原因，根据当下的传播环境制定出规治谣言的四点策略，希望本文提出的规治策略能够为传播环境的改善作出一点点贡献。43029

毕业论文关键词：自媒体 ; 谣言 ；传播 ；规治策略

Research on the Strategy of Avoiding Rumor Spreading From the Media Age —— a Case Study of Tanggu Tianjin Explosion

  Abstract：In the era of We-media, communication tools popularize with the development of the technology of the network communication. With the barriers to disseminating information lower than ever, an increasing number of people are becoming spreaders, bringing in an ocean of information. However, it turns out to be a mixed story since everything has two sides, with people enjoying the convenience to communication as well as being dogged by rumors. Through offering a multi-exemplification, this paper tries to explore rumor’s features and ways of transmission in emergent situations. In particular, the author introduces rumor’s presentation in the bombing accident of Tanggu and further analyses the categories of rumor and its inflammatory feature. What is more, according to the features of transmission in media age, the author concludes the true reasons of rumor transmission in the bombing accident of Tanggu in Tianjin and puts forward four strategies to regulate the transmission of rumor. In this way, the author hopes that the strategies can play a meaningful role in improving the environment of transmission.

    Key Words: We-media; Rumor; Spread; Avoidance Strategy

目    录

摘  要 4

Abstract 4

一、自媒体时代谣言传播概述 5

(一)谣言的定义 5

(二)自媒体时代谣言的传播特点 6

二、天津塘沽爆炸案中谣言传播的表现 7

(一)谣言传播种类具有多样性 7

(二)传播内容具有极大的煽动性 8

(三)传播渠道的裂变性 9

三、天津塘沽爆炸案中谣言传播的原因 9

(一)突发公共事件的重大性 9

(二)政府信息公开不及时 10

(三)网络用户发布信息的随意性 10

(四)自媒体“把关人”功能的弱化 11

四、自媒体环境下谣言的规治与消解 12

(一)主流媒体及时正确的引导 12

(二)加强政府信息透明度 12

(三)提高网络用户的媒介素养 13

(四)加强监管力度 13

参考文献 15 

自媒体时代谣言传播的规治策略研究——以天津塘沽爆炸事件为例