网络新闻专题分析人民网腾讯网为例
关键词：网络；新闻专题；人民网；腾讯网
Analysis of the Internet Special Report
——People’s Daily Online and Tencent for Instance
Abstract: Since the appearance of the internet special report in 1999, it has become a kinds of incisive reporting after its 14 years’ development, this has improved the conditions of its be fast-stacked way of news and this article. Based on the two samples People’s Daily online and Tencent, the paper begins with the demartation of this definition and describes its process of development, then, this article analysizes the advantages of the network news on special subjects, such as its wide reporting contents, its various ways of reporting, its reporting timeliness, its perse sources of information, and so on. Then, this article focuses on the analysis of the problems of the network news in special subjects, for instance, the severe homogeneity, the designed layout setting with high similarity, and the serious phenomenon of fragment, according to all this above, this article puts forward some reasonable suggestions to these problems, for example, the laws and regulations of the internet should keep pace with the times, give the rights of internet to the business websites properly, select the angles reasonably, and improve the web editors with high professional abilities.
Key Words: internet; news special report; People’s Daily online; Tencent
目 录
摘 要 1
Abstract 1
一、网络新闻专题概况 2
（一）网络新闻专题的内涵 2
（二）网络新闻专题的发展梳理 2
二、网络新闻专题优势分析 4
（一）报道内容广泛 5
（二）报道形式多样 5
（三）报道时效性强 6
（四）信息来源多样化 7
（五）互动性强 8
三、网络新闻专题存在问题分析 9
（一）同质化严重 9
（二）版面设置相似度高 9
（三）碎片化现象严重 12
四、 网络新闻专题的发展策略探析 14
（一）互联网法规应与时俱进 15
（二）适当给予商业网站采访权 15
（三）注重深度报道，力避浅表化和碎片化 15
（四）合理选择选题角度 16
（五）提高网站编辑业务素质能力 16
（优尔）专题网页设计上注重形式美 17
参考文献 18
网络新闻专题分析——以人民网、腾讯网为例
互联网自1994年进入中国以来，在不到二十年的时间里，以其快速发展之势成为继广播、电视、报刊之后的第四大传播媒体，越来越多的人们利用网络获取资源信息。随着网络越来越成为人们获得新闻的主要渠道，一些网站为了提高自身的价值，通过制作新闻专题的方式吸引受众，网络新闻专题成为受众获取新闻信息的“新宠”。本文就以网络新闻专题的内涵、发展阶段以及优势分析为依据来分析网络新闻专题在发展过程中存在的问题，并探讨它未来发展的策略。