Analysis on the Current Situation of the Spread of the Micro Blog
Abstract: Since 2009, micro blog has witnessed a wide spread in China. Micro blog, with a covenant-lite, a simple way of transmission as well as a strong interactivity, gives the netizen a strong sense of satisfaction. So far, the amount of micro blog users has been more than 300 millions. Based on the literature study and case analysis, this thesis gives an organized illustration of the development background of the micro blog, sets forth its content and the form of communication. Furthermore, an analysis on the communication effect of micro blog is given. At the same time, this thesis states some problems such as the imbalance of information , the inequality of people’s rights, as well as the breed of rumors. Aiming at the above problems, this thesis puts forward a series of corresponding solutions, in order to realize the healthy and lasting development of micro blog in China.
Key words: micro blog; the content of communication; the form of communication; the effect of communication
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