The effect of brand positioning to the development of TV Stations——reference with Zhejiang Satellite TV
Abstract:More and more provincial satellite TVs in China do not understand the development of the media market since the late 1980 s to now, so their development are certain hard. But a few provincial satellite TVs have been steps to reform this system, and to succeed. Taking Zhejiang Satellite TV for example, this article studied on its reform which including how to build the brand. At the last, it gave some advice on the strategy of building the TV’s brand.
Key words:the brand;TV station;influence;strategy
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