电视民生新闻节目中主持人的舆论引导作用
On the guiding role of the people’s livelihood TV news program in public opinion
Abstract: In recent years, news programs about people's livelihood in local televisions have been more popular than ever, mainly due to the high audience ratings brought by the perfect combination of their own credibility with the territoriality, popularity, interesting and culturalization of people's livelihood news programs.However, this kind of television news program has gradually revealed some shortcomings in this years. This study mainly discussed about the influence of presenters in these television news program. Through investigating the presenters’ status and roles in television news programs, this paper has pointed out that the presenters have strong influence in the public television news program, and also revealing the fact that the quality of presenters will affect the audience's values, presenters’ public opinion even may lead to shock in a number of key events. This paper analyzed presenters’influence on public opinion from both positive and negative way, on this basis, this paper put forward some solutions such as “to improve their overall quality, to have populist appeal and credibility, and to strengthen positive reports”.
Key words: news programs about people's livelihood, presenters, the guidance of public opinion
目 录
摘 要 1
Abstract 1
一、民生新闻节目中主持人的地位和作用 2
（一）主持人在电视民生新闻节目中的地位 2
（二）主持人在电视民生新闻节目中的作用 2
二、民生新闻节目主持人的正面舆论影响力 3
（一）唤起公众的人文关怀意识 3
（二）疏导社会不良情绪 3
（三）传播正面文化影响力 3
（四）发挥监督评判作用 4
三、民生新闻节目主持人的负面舆论影响力 4
（一）充当媒体审判者，煽动社会情绪 4
（二）新闻播报有失偏颇，缺乏公信力 5
（三）对负面新闻缺乏正面引导 5
四、如何正确发挥民生新闻节目主持人的舆论引导作用 5
（一）提高自身综合素质 6
（二）塑造亲民的公众形象 6
（三）培养公信力，发挥“舆论领袖”的作用 7
（四）加强正面报道，弘扬社会正气 7
参考文献 8
论电视民生新闻节目中主持人的舆论引导作用民生新闻就是指以平民视角关注普通人的生存和生活状态，以及与他们利益相关的社会政治、经济、文化等方面的新闻，体现了民本思想和人文关怀。舆论导向是对社会上公众意识的影响和引导，进而控制其行为的一种传播行为，引导的目的是为了形成一个统一的思想和意志。“坚持正确舆论导向是马克思主义新闻观最核心的内容。新闻事实一经新闻媒体宣传报道，便产生强化、放大、引导作用，从而形成强大的舆论。” 民生新闻节目的主持人有责任坚持正确的舆论导向，将民众的思想意识引导到正确的舆论轨道上来。舆论引导作用有正面舆论影响力和负面舆论影响力之分，关于舆论影响力，我国著名记者龚立堂在《提高媒体公信力 增强舆论引导力》中有叙述“舆论影响力是指媒体所传播的信息被受众接收并接受，进而改变其态度和行为，产生对传播主体有利的力量”。
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