浅析“我是建设者”大讨论与媒体社会责任
关键词：媒体社会责任；“我是建设者”；建设性；社会转型
On the Big Discussion of “I am a builder” and Media Social Responsibility
Abstract: As the mouthpiece of the party and the people, the news media play an important role in communicating the public opinion, guiding public opinion and promoting social development etc. in our country. However, in the critical period of social transformation, they often appear the phenomenon of lacking of social responsibility. The big discussion of "I am a builder”, which was carried out in 2013, led the people from all walks of life into contemplation of the responsibilities and missions between the news media and their practitioners. Through analyzing the significance of launching the big discussion of "I am a builder" and the phenomenon of lacking of social responsibility existing in the media themselves under the big discussion education, this paper discusses the shortage of the big discussion activities, aiming at putting forward proposals to strengthen the responsibility consciousness of media and play media’s constructive function.
Key Words: media social responsibility; “I am a builder”; constructiveness; social transformation
目 录
摘 要 1
Abstract 1
一、“我是建设者”大讨论概述 2
（一）“我是建设者”大讨论的源起 2
（二）“我是建设者”大讨论活动开展的理论支撑 3
二、开展“我是建设者”大讨论的重要意义 4
（一）有助于明确媒体的社会责任 4
（二）有助于重塑媒体的新闻价值观 5
（三）有助于创造和谐的社会发展环境 5
三、“我是建设者”大讨论教育下媒体社会责任履行现状 6
（一）过度追逐热点，侵害公众的知情权 6
（二）议程设置出现偏差，影响公众的社会心理 6
（三）发布有偿新闻，违反报道的原则 7
（四）报道虚假新闻，损害媒体的公信力 8
四、“我是建设者”大讨论活动开展的不足 9
（一）注重理论建设，缺乏具体实践标准 9
（二）强调媒体个体，缺乏社会联动 9
五、发挥媒体建设性功能，自觉承担社会责任 10
（一）严格制定责任界限，避免责任越位和缺位 10
（二）加强社会联动，健全监督预防机制 11
（三）尊重新闻传播规律，重塑媒体公信力 12
参考文献 13
浅析“我是建设者”大讨论与媒体社会责任
十八大报告指出，我国现阶段的总任务是要全面建成小康社会，努力构建社会主义和谐社会，实现中华民族伟大复兴的中国梦。和谐社会的构建，需要新闻媒体创造和谐的发展环境。但是当前新闻媒体自身存在着有偿新闻、虚假新闻、断头新闻等责任缺失现象，违背了构建和谐社会的要求。媒体及媒体工作人员社会责任的缺失，使社会舆论导向出现偏差，损害了公众的知情权和媒体的公信力。因此，加强媒体的责任意识，发挥媒体在社会主义现代化建设中的正能量势在必行。新闻战线开展“我是建设者”大讨论，强调新闻媒体要增强社会责任意识，这有助于我国新闻事业的健康发展，并能够为我国社会经济的发展和中国梦的实现营造良好的舆论环境。
下一篇：大学生使用微博现状分析