摘要随着我国人民物质生活水平的不断提高，人们对于自我需求的定位也开始发生了偏移。在马斯洛需求层次理论的印证下，简单温饱已经满足不了大家更高层次的精神追求。由面及点，当我们把视野放到网络视频平台领域，会发现它也已经相应得进入了一个新的发展时期。例如具有弹幕功能的视频网站在中国本土的上线，使弹幕从小众的把玩变成了大众的狂欢，它在被受众使用和发展的过程中，也衍生出了独有的文化，似乎也在慢慢渗透到主流的文化中。82548

本课题想通过，对使用弹幕载体的受众研究，来分析弹幕的表现形式、特征与受众的契合程度，以及受众本身对于弹幕文化的影响变迁，最终反推到外来文化对于成长在互联网时代的年轻一代受众的影响，并对弹幕文化的未来提出意见和建议，帮助其更好地发展。

毕业论文关键词  弹幕  传播  弹幕文化  受众分析

毕 业 论 文 外 文 摘 要

Title    A study of barrage culture present development  based on audience objective                                                 

Abstract According to the largely improvement of people's life level, they has started to change their direction of their requirements of self-demand。 Under the conformation of Maslow's hierarchy of needs, we can see that the satisfaction of the basic living necessities are not enough for the higher spiritual demand。 From the surface to the spot, when we turns to the area of network video stations, we will find it has got into a new period。 For example, the appearance of Japanese barrage video sites in China has made its effects from a handful of inpiduals to the public。 It has also developed its own culture during the process of audience using and progression, which seems to integrate into the dominate culture。

This subject will try to study the audience who has been using the barrage websites, which can help us analyze the engagements between representations/characters of barrage and audience。 What’s more, we would like to know the influence on the barrage websites, which comes from the audience。 Finally, we want to backstep the impact given by the foreign culture on our young generations。 Then it can help us throw out a better suggestion and advice for the better growth of barrage culture。 

Keywords  Barrage  Communication  Barrage culture  Audience analysis

目   次

1绪论   1

1。1  研究背景   1

1。2  目前研究的现状    2

1。3   研究的目的和意义  3

2弹幕的表现形式及其特征 4

2。1  弹幕概念的界定  4

2。2  弹幕的表现形式和内容   4

2。3  弹幕的特征   6

2。4  弹幕在我国的发展领域   8

3受众研究 10

3。1  受众构成与使用习惯   10

3。2  受众的用户心理和体验    18

3。3  受众对弹幕文化的认同解析  19

4 弹幕平台基于受众的比较研究 21

4。1  现有弹幕平台的区分  21

4。2  受众平台偏好度解析   21

5 弹幕文化的未来发展趋势 24

5。1  受众变化   24

5。2  传播内容变化    24

5。3  场景主流化趋势  24

结语  26

致谢  27

参考文献28

附录A  弹幕文化受众研究调查问卷29