5。 Application of Cooperative Principle in Business English Letters

Business English Letters are one of the way to establish business relations。 If we can flexibly and correctly use Cooperative Principle, business activities can be carried out smoothly and successfully。 All kinds of Business English Letters can partly reflects one of  the four maxims of Cooperative Principle。 However, the four maxims of Cooperative Principle can achieve their maximum value in particular Business English Letters。 In the following part, the author will make a detailed and comprehensive analysis of the application。

5。1 Application of the maxim of quality

Business English Letters must be accurate and precise and this is also the requirement of maxim of quality。 This not only refers to the grammar, word spellings, punctuation and format, but also includes correct messages and terms, appropriate expressions and business-specific terminology。 The maxim of quality also require that the words must be truthful and well documented。 Business English Letters are so significant that the information and record of Business English Letters must be precise and exact。 If we do so, a lot of disagreement and dispute can be evaded。 In Business English Letters, the information of the name, price, quantity, model and delivery time must be exact。 The above content involves the rights and obligations of the two parties。 If there is something wrong, it will lead to unnecessary trouble causing friction between the two sides of the transaction。 What’s worse, it will result in the breakdown of the partnership and the failure of the transaction。

5。1。1 In establishing business relation letters

In international trade, establishing business relation letters are of vital importance。 In practice, if we want to cooperate with other companies, it is necessary for us to write this kind of letters。 Then it’s the example about application of maxim of quality in establishing business relation letters。

。。。cooperate with you on the basis of equality。。。文献综述

We are one of the prominent exporters specializing in exporting canned vegetables 。。 enclose a copy of latest catalog 。。。

In this letter, the sentence“cooperate with you on the basis of equality。。。”in this letter shows that the writer wants to seek cooperation with the reader。 The application of maxim of quality helps to establish business relations。 Business English Letters are the bases of commercial documents, related to the interests of both sides, so they must provide factual information and accurate figures and terms。 Information in Business English Letters should be neither understated nor overstated。 The author introduces the information of the company and the good。 Meanwhile, the author does not provide false and untrue information for establishing trade relations with the other party, which is in accordance with the maxim of quality。 The purpose of Business English Letters is to cooperate and collaborate with other companies。 This goal is achieved through establishing business relation letters。 Meanwhile, both sides will benefit and reap profits when business relationships have been established。 Because of this, the writer should offer precise and accurate information。 In this letter, the author send a catalog to the addressee, which involves correct and necessary information about goods。 Precise and accurate expression leaves a deep impression on the addressee, which will benefit and accelerate the process of trade transaction。 So, it is important to use maxim of quality in this kind of letters。

5。1。2 In re-counter offer letters

In order to allow the other party to accept their own requirements and make the situation more conducive to their own, buyers and sellers often achieve their purposes through the re-counter offer letters。 The following example deals with the application of maxim of quality in re-counter offer letters。