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II. The classification and ubiquity of English Advertisements
In a world where economy develops so fast, advertising, an important approach to attract customers, is not only an economic activity but also a cultural communication, which affects people’s daily life and consumption habits. There are a wide range of advertisements and a variety of methods of classification. According to the general standard, advertisement can be pided to commercial advertising and un-commercial advertising.
First, with the medium of advertising, advertising can be classified into Television Advertising, Newspaper Advertising, Magazine Advertising, Radio Advertising, Outside Advertising, Direct Mail Advertising, Cinema Advertising, Package Advertising, Internet Advertising and so on. Among them, TV ads, newspapers ads, magazine ads, radio ads are the most common forms of traditional advertising. Internet advertising is the most rapidly developing in the recent years. Moreover, combining with the merits of sight , sound and motion, TV advertising has also been one of the dominating forms of advertising. The initial development of modern advertising is associated with newspaper media, therefore, newspaper advertising has its own unique superiority, such as, a wide range of readers ,high regional selective , strong flexibility and so on. Direct mail advertising is directly sending ads to consumers or users through post office, including sales letters, postcards, product catalogue and leaflets. Outside advertising is mainly propagandizing the information of products or services in the forms of signs, posters, neon lights on transport routes, tourists attractions,and public places etc.
Second, in terms of the nature of media, advertising can be simply pided into printing advertising (ads in newspapers and magazines), electronic advertising( radio and TV ads, network ads), outdoor advertising (such as signs, streamers and billboards ), and direct mail advertising. Third, taking the targeted audience as its standard, advertisements can be pided into consumer advertising, business advertising and service advertising. Consumer advertisements are adopted in all fields: advertisements for clothes, food, cosmetics, transportation, real estate, high-tech products, insurance, investment, finance and so on. In a word, Almost all the media and all usable spaces are employed to transmit all sorts of information to people.
We live in a world of advertisements. Advertisements are ubiquitous, wherever we go, we will be endlessly bombarded with mountains of advertisements from all kinds of media. Advertisements on the website, on newspapers and magazines, on walls of buildings, on the body of buses or taxi, in the hands of leaflets…Advertisements penetrates every corner of our society.